Protocol Sales Associate

Coinbase

United States

Hybrid

USD 157,590 - 185,400

Full time

14 days+

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Benefits offered by this job

Bonus eligibility

Equity eligibility

Medical benefits

Dental benefits

Vision benefits

401(k) options

Job summary

A leading cryptocurrency exchange is seeking a passionate individual for a full-time Sales and Business Development role. The ideal candidate will have over 3 years of experience in sales within the crypto industry, showcasing a deep understanding of the market. Responsibilities include marketing products to protocol teams globally and managing client relationships. This role emphasizes team collaboration and requires excellent communication skills. Join a high-caliber team to push boundaries and foster innovation in the financial sector.

Qualifications

3+ years relevant experience in a sales or business development role.
Fierce passion for the rapidly evolving crypto industry.
Experience working cross-functionally with various departments.

Responsibilities

Market Coinbase’s products to protocol teams and token issuers.
Provide relationship management coverage for token issuers.
Drive client acquisition and manage a portfolio of VIP global clients.

Skills

Sales and business development

Team collaboration

Strong verbal communication

Client-facing communication

Job description

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high‑caliber colleagues, and who actively seeks feedback to keep leveling up.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote‑first, we are not remote‑only. In‑person participation is required throughout the year. Team and company‑wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

The Protocol Sales team is responsible for driving awareness, adoption and sales of Coinbase’s core products and services to protocol teams globally. Team members manage business development, sales, client relationships and service across the many products that cater to crypto companies and token issuers. The team works closely with Product and other functions throughout Coinbase to enhance the offering and platform. Successful candidates will play a key role in Coinbase’s growth strategy by working closely with the industry’s most exciting innovators and crypto companies.

What you’ll be doing (ie. job duties)

Market Coinbase’s suite of products & services to protocol teams and token issuers on a global basis
Provide white‑glove sales, trading, relationship management coverage for token issuers
Structure, negotiate, and execute agreements for custodial, trading, financing, staking and promotional products
Assist senior team members in generating, filtering, and pursuing leads and responding to inbound opportunities
Communicate and align with a broad range of internal and external stakeholders
Work with product leaders to synthesize product feedback from clients to help inform product roadmap
Identify broader cross‑selling opportunities and leverage other SME’s in the team
Drive client acquisition and manage a portfolio of VIP global clients, ensuring strong, long‑lasting relationships.
Build rapport and deepen connections with existing clients through frequent, proactive communication, and relationship expansion

What we look for in you (ie. job requirements)

3+ years relevant experience, preferably in a sales/business development role for a crypto company, trading or custody environment, traditional finance sales (e.g. investment banking), and/or enterprise sales.
Fierce passion for the rapidly evolving crypto industry, with a commitment to staying current on the latest trends and innovations.
Strong team collaboration – This role crosses all functions of Coinbase (Platform, Consumer and Institutional) and across all Product, Legal, Marketing, and Sales. It is critical that this individual has strong team‑working skills.
Driven – Individual will need to be a self‑starter and motivated to push for results without micro‑management.
Entrepreneurial – This individual will bring new ideas and methods to the table.
Creative deal‑making and commercial opportunity identification.
Strong strategic thinking, client‑facing communication and interpersonal skills.
Strong verbal communication: you can break down complex subjects into simple, logical language.
Experience working cross‑functionally with product, engineering, finance, production, legal, and data.

Nice to haves

Have led the go‑to‑market of a token launch at a crypto protocol.
Involved in sales at a competing custodian, exchange or crypto trading platform.
Experience at a traditional financial institution.
Sell‑side investment banking experience.

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full‑time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Pay Range: $157,590 USD – $185,400 USD

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E‑Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.

Seniority level