Property Marketing Manager

Donohoe Residential Services, LLC; Bethesda (MD); On-site; USD 65,000 - 75,000; Full time

Job summary

Borger Residential, a long-standing property management company, seeks a Marketing Manager to shape marketing vision across our managed-properties. You will develop property-specific plans aligned with the brand strategy, support resident retention, and boost revenue across the DC/MD/VA market.

You will lead marketing initiatives, manage media shoots, ensure brand compliance, and collaborate with site and corporate teams to drive growth and elevate Borger's presence in a competitive market.

Qualifications

• Experience in Leasing and/or Marketing required.

Responsibilities

• Defining, implementing and managing marketing and advertising strategies
• Creating and delivering training
• Analyzing data to identify market trends, occupancy patterns and performance opportunities
• Managing photo and video shoots, enforcing marketing and branding compliance, and leading property shops
• Collaborating with internal divisions on company-wide projects and initiatives

Skills

Customer service

Communication

Prioritization

Team collaboration

Job description

Description

Borger Residential is a community and industry respected full-service property management company with over 90 years of experience in Washington, DC, Maryland, and Virginia. Originally founded in 1930, Borger Residential currently manages over 9,500 apartments throughout the DC Metro Area, and it continues to grow. Today, we stand proudly under the umbrella of The Donohoe Companies, shaping the future of property management.

Work Location

Bethesda, MD 20814

Job Summary

The Marketing Manager is responsible for shaping and executing a marketing vision across the portfolio of Borger Residential managed-properties. In this role, you will develop property-specific marketing plans to align with the Company’s overall marketing and brand strategy, support resident retention, provide daily customer service support to site and corporate team members, maximize revenue for the properties, and elevate the company’s presence in the competitive DC/MD/VA market.

Essential Functions and Responsibilities

Key responsibilities include, but are not limited to:

• Defining, implementing and managing marketing and advertising strategies
• Creating and delivering training
• Analyzing data to identify market trends, occupancy patterns and performance opportunities
• Managing photo and video shoots, enforcing marketing and branding compliance, and leading property shops
• Collaborating with internal divisions on company-wide projects and initiatives

Qualifications

To be successful in this role, you should be acollaborative, self-motivated, organized, customer service expert who is able to prioritize work, communicate ideas and recommendations clearly and concisely, and build strong relationships with internal and external customers. A high-level of integrity and the ability to maintain confidentiality is necessary. At least three (3) years of demonstrated, progressive, and relevant work experience in Leasing and/or Marketing is required.

Work Environment and Physical Demands

• Work Environment: Employee is not substantially exposed to adverse environmental conditions. The noise level in the work environment is usually moderate.
• Physical Demands: While performing duties of this job, employee is required to stand; walk; sit; use hands to handle objects and documents; reach with hands and arms; talk and hear. Employee may occasionally lift and/or move up to 10 pounds.
  • Vision: Must be sufficient to read reports, instructions, correspondence, and any other written material pertinent to your job.
  • Hearing: Must be sufficient to understand a conversation at a normal volume, both in person and by telephone.
  • Speech: Must be coherent to promote and market Borger.
  • Physical Mobility: Must be sufficient to move about in office and properties including climbing stairs and to drive an automobile and be able to operate office machines.

Benefits and Perks

Borger Residential is pleased to offer full-time employees comprehensive benefits, including health, dental and vision insurance; short- and long-term disability; life and optional life, accidental, critical illness insurance; employee assistance program (EAP); bereavement, jury duty and other paid and unpaid leaves of absences; paid time off (PTO); holidays; retirement plans; and Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).

Compensation

$65K-$75K per year

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.