Promotions Specialist

Harvard Partners, LLP, Trusted Advisors to IT; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Harvard Partners, LLP, Trusted Advisors to IT is seeking a Promotions Specialist responsible for the strategic planning, execution and analysis of promotions. The role acts as a liaison between Marketing and Operations, translating the creative vision for promotions into actionable implementation within the system's framework.

Key duties include managing the promotions plan with Marketing, coordinating bi-weekly communications, and driving timely promotions such as retail offers, social media

Qualifications

• 3–5 years of marketing, advertising, retail merchandising, or project management experience.
• Bachelor’s in marketing, advertising, business administration, or related field.
• Equivalent experience managing a retail business or retail accounts with advertising and communications.
• Excellent written and verbal communication skills.
• Data-driven strategy development experience.
• Strong ability to manage timelines and multiple projects.
• Proficient in Office 365.
• Some domestic travel (~5%).

Responsibilities

• Manage the generation and maintenance of the overall promotions plan with the Marketing team.
• Execute promotions in a timely fashion, including writing rules and coordinating with stakeholders.
• Monitor promotion entries, contact winners and send prizes.
• Coordinate retail point-of-sale materials and communicate with advertising agencies and sales teams.
• Support field marketing events and retailer partnerships as needed.
• Analyze market trends and customer preferences to inform promotions.

Skills

Written communication

Verbal communication

Data insights

Timeline management

Office 365

Travel willingness

Education

Bachelor’s degree in Marketing/Advertising/Business Administration

Job description

AsthePROMOTIONSSPECIALIST,youwillberesponsibleforthestrategicplanning,executionandanalysisofpromotions.ThePromotionsSpecialistservesasaliaisonbetweenMarketingandOperations,translatingthecreativevisionforpromotionsintoactionableimplementationwithinthesystem’sframework.

PrincipleDutiesandResponsibilities:

• ManagethegenerationandmaintenanceoftheoverallpromotionsplaninconcertwiththeMarketingteams.Thisincludesongoingplanningandcommunicationduringbi-weeklymeetings.Promotionsmayinclude:
  • Retailterminal-basedoffers.
  • Retailterminal-baseddiscounts.
  • Socialmediagiveaways.
  • Secondchancescratchticketpromotions.
  • Prizeoffersrelatedtoresearchsurveys.
  • Coupons.
  • Targetedemailoffers.
• Executepromotionsinatimelyfashion.Thisincludes,butisnotlimitedto:
  • Writingofficialpromotionrulesincoordinationwithstakeholders.
  • Writingsystem-basedpromotionrequesttoenactapromotionincoordinationwithourcompany'sOperationsandstakeholders.
  • Monitoringpromotionentries.
  • Contactingpromotionwinners.
  • Sendingoutpromotionprizesandwinnerletters.
  • Coordinateretailpoint-of-salematerialsinsupportofpromotionsbycommunicatingneedsanddeadlinesamongMarketingteamstakeholdersincludingstaff,advertisingagencystaff,andourSalesManager.
  • Supportfieldmarketingeventsandsaleseventsasneeded.Thismayincludesuchspecialeventstocelebrateprizewinners,supportingthepresenceattheStateFair,andretailstoregrandopenings.
  • WorkwithBusinessAnalysttomonitorandanalyzecharacteristicsofthemarket,markettrends,etc.Becomefamiliarwithmarketresearchandcustomerpreferences.
  • Supportsalesteamsinthedevelopmentofnewpromotionalopportunitieswithnewandexistingretailers.
  • Deliveranalysis,plansandsuggestionsinaclearandactionableformatthatcanbeleveragedforinsights.Thismayincludeinformaldiscussionsaswellaspresentationsatquarterlysalesandmarketingmeetings.
• Coordinationofcontentuploadforpoint-of-saledigitalretaildisplaysusedforadvertisingmessages,jackpotinformationandpublicserviceannouncements:
  • Plannewshowsandreleasesasneedsarise.
  • CoordinatewithOperationsstakeholderstoplantimingforloading,testingandreleasinganewshow.
  • Communicatedeadlinesandneedswithadvertisingagencytoensuretimelydeliveryofdigitalassets.
  • Determineneedsandrequestpromotionalmaterialsfrominconcertwiththepromotionplan.Manageinventorylevelsasneeded.

QUALIFICATIONS:

• 3-5yearsofmarketing,advertising,retailmerchandisingorprojectmanagementexperience.
• Bachelor’sinmarketing,advertising,businessadministration,orrelatedfield.
• Equivalentexperiencemanagingaretailbusiness,servicingretailsalesaccounts,ormarketingproductstoretailaccounts,whichincludesadvertising,marketingcommunications,productresearch,orpromotion,mayalsobeconsidered.
• Excellentwrittenandverbalcommunicationskills.
• Experiencedevelopingstrategiesutilizingdatainsights.
• Strongabilitytomanagetimelinesanddetailsofmultiplesimultaneousprojects.
• ProficientinOffice365products.
• Somein-statetravelrequired–approximately5%.