Promotions Specialist

Harvard Partners, LLP, Trusted Advisors to IT; Nebraska City (NE); On-site; USD 48,000 - 64,000; Full time

Job summary

Harvard Partners, LLP seeks a Promotions Specialist to plan, execute, and analyze promotions. This role acts as a liaison between Marketing and Operations, translating creative vision into actionable promotions within the system.

You will manage the promotions calendar, coordinate with Marketing, Operations, and Retail teams, and ensure timely delivery of promotions such as retail offers, social media giveaways, coupons, and targeted emails.

Qualifications

• 3–5 years in marketing, advertising, retail merchandising, or project management.
• Bachelor’s in marketing, advertising, business administration, or related field.
• Experience managing a retail business or retail accounts, including advertising, marketing communications, product research, or promotion.
• Excellent written and verbal communication skills.
• Experience developing strategies utilizing data insights.
• Strong ability to manage timelines and multiple projects.

Responsibilities

• Develop and maintain the overall promotions plan in concert with Marketing teams.
• Execute promotions in a timely fashion and coordinate with Operations and stakeholders.
• Monitor promotion entries, contact winners, and send prizes.
• Coordinate content uploads for POS digital displays and promotional materials.
• Support field marketing events and sales events as needed.
• Analyze market trends and customer preferences to inform promotions.

Skills

Marketing experience

Project management

Communication skills

Analytical thinking

Cross-functional collaboration

Education

Bachelor's in Marketing

Tools

Office365

Job description

AsthePROMOTIONSSPECIALIST,youwillberesponsibleforthestrategicplanning,executionandanalysisofpromotions.ThePromotionsSpecialistservesasaliaisonbetweenMarketingandOperations,translatingthecreativevisionforpromotionsintoactionableimplementationwithinthesystem’sframework.

PrincipleDutiesandResponsibilities:

• ManagethegenerationandmaintenanceoftheoverallpromotionsplaninconcertwiththeMarketingteams.Thisincludesongoingplanningandcommunicationduringbi-weeklymeetings.Promotionsmayinclude:
  • Retailterminal-basedoffers.
  • Retailterminal-baseddiscounts.
  • Socialmediagiveaways.
  • Secondchancescratchticketpromotions.
  • Prizeoffersrelatedtoresearchsurveys.
  • Coupons.
  • Targetedemailoffers.
• Executepromotionsinatimelyfashion.Thisincludes,butisnotlimitedto:
  • Writingofficialpromotionrulesincoordinationwithstakeholders.
  • Writingsystem-basedpromotionrequesttoenactapromotionincoordinationwithourcompany'sOperationsandstakeholders.
  • Monitoringpromotionentries.
  • Contactingpromotionwinners.
  • Sendingoutpromotionprizesandwinnerletters.
  • Coordinateretailpoint-of-salematerialsinsupportofpromotionsbycommunicatingneedsanddeadlinesamongMarketingteamstakeholdersincludingstaff,advertisingagencystaff,andourSalesManager.
  • Supportfieldmarketingeventsandsaleseventsasneeded.Thismayincludesuchspecialeventstocelebrateprizewinners,supportingthepresenceattheStateFair,andretailstoregrandopenings.
  • WorkwithBusinessAnalysttomonitorandanalyzecharacteristicsofthemarket,markettrends,etc.Becomefamiliarwithmarketresearchandcustomerpreferences.
  • Supportsalesteamsinthedevelopmentofnewpromotionalopportunitieswithnewandexistingretailers.
  • Deliveranalysis,plansandsuggestionsinaclearandactionableformatthatcanbeleveragedforinsights.Thismayincludeinformaldiscussionsaswellaspresentationsatquarterlysalesandmarketingmeetings.
• Coordinationofcontentuploadforpoint-of-saledigitalretaildisplaysusedforadvertisingmessages,jackpotinformationandpublicserviceannouncements:
  • Plannewshowsandreleasesasneedsarise.
  • CoordinatewithOperationsstakeholderstoplantimingforloading,testingandreleasinganewshow.
  • Communicatedeadlinesandneedswithadvertisingagencytoensuretimelydeliveryofdigitalassets.
  • Determineneedsandrequestpromotionalmaterialsfrominconcertwiththepromotionplan.Manageinventorylevelsasneeded.

QUALIFICATIONS:

• 3-5yearsofmarketing,advertising,retailmerchandisingorprojectmanagementexperience.
• Bachelor’sinmarketing,advertising,businessadministration,orrelatedfield.
• Equivalentexperiencemanagingaretailbusiness,servicingretailsalesaccounts,ormarketingproductstoretailaccounts,whichincludesadvertising,marketingcommunications,productresearch,orpromotion,mayalsobeconsidered.
• Excellentwrittenandverbalcommunicationskills.
• Experiencedevelopingstrategiesutilizingdatainsights.
• Strongabilitytomanagetimelinesanddetailsofmultiplesimultaneousprojects.
• ProficientinOffice365products.
• Somein-statetravelrequired–approximately5%.