Promotions Director

Socket.dev; Allentown (Lehigh County); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Parental leave time off

Life insurance & wellness programs

Employee referral bonus program

Job summary

Cumulus Media | Allentown is seeking a Promotions Director to coordinate revenue-generating on- and off-air promotions and events. Lead the promotions team, partner with Programming and Sales, and manage on-site brand presence to engage the primary local audience.

You will oversee promotional campaigns, events, and fleet assets, while aligning with station strategies and FCC compliance. Strong leadership, planning, and communication skills are essential.

Qualifications

• 3+ years of related promotions or marketing experience required.
• Bachelor's degree in marketing, project management, business, or related field preferred.
• Valid driver’s license required; travel is essential.

Responsibilities

• Conceive, plan, and execute high-impact promotions, on-air contests, and live on-site events.
• Draft promotional proposals, packages, and post-event recaps for sales and programming teams.
• Oversee remote broadcasts setup/breakdown and resolve on-site issues.

Skills

Leadership

Communication

Collaboration & Relationship

Organization & Problem Solving

Creativity

Education

Bachelor's degree

Tools

Photoshop

HTML

Microsoft Office

VPromotions

VTrade

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media | Allentown is looking for an experienced Promotions Director to coordinate and execute revenue generating on and off-air promotions and events. The Promotions Director would supervise the image and presence of the stations in the marketplace to our primary demographic while maintaining a winning onsite presence. This position requires a high degree of organizational skills, attention to detail, time management, and personal disposition that works well with creative co-workers in Programming, Digital and Sales and most importantly, has a passion for delivering successful promotions and events.

You’ll represent great Cumulus brands including: WLEV FM - 100.7, WODE-FM- The Hawk, FOX Sports- 94.7 FM/WEEX/ WODEHD2, WCTO FM/WWYY FM - Cat Country 96 & 107.1 home to the Philadelphia Eagles Radio Network, plus WWYY is also broadcast partner for Penn State Football. C-SUITE is our portfolio of Cumulus Digital Advertising Products for Local Businesses.

Key Responsibilities & Qualifications

Promotional Strategy, Execution & Event Management

• Conceive, plan, and execute high-impact station promotions, on-air contests, and live on-site events from inception to facilitation.
• Coordinate and draft comprehensive promotional proposals, packages, and post-event recaps for sales and programming teams.
• Oversee physical set-up and breakdown of remote broadcasts and station appearances, with the ability to troubleshoot and resolve technical or logistical issues on the fly.
• Develop and execute promotional events and creative contests within departmental budgets that span a wide range of target demographics.
• Represent the stations at public events and career fairs in an upbeat, outgoing, and professional manner to enhance brand presence.

Fleet & Asset Management

• Manage and maintain a fleet of station promotional vehicles, ensuring proper scheduling, safety compliance, and on-site brand visibility.
• Oversee the procurement and inventory of promotional items and station swag, including negotiating with vendors and securing trade collateral.
• Direct station winner databases and supervise the compliant distribution of prizes to listeners.

Strategic Partnerships & Community Relations

• Collaborate closely with Programming and Sales teams to align promotional strategies with revenue goals and station programming.
• Develop and leverage strategic relationships with entertainment venues, event spaces, and concert promoters to benefit the stations.
• Identify community partnership opportunities and collaborate with local charities for the mutual benefit of the community and the stations.

Leadership & Team Management

• Hire, train, and lead a high-performance promotional execution team.
• Provide regular coaching, performance feedback, and professional development to the promotions staff.

Qualifications:

• Experience: 3+ years of related promotions or marketing experience required.
• Education: Bachelor's degree in marketing, project management, business, or a related field highly preferred.
• Licensing & Travel: Valid driver's license required, as driving is an essential function for regular travel, transporting equipment, and supporting remote broadcasts.
• Physical & Schedule Flexibility: Ability to lift and/or pull up to 50 lbs and flexibility to work a varied schedule including holidays, weekends, and evening station events.
• Technical Skills: Computer literacy in Photoshop, HTML, Microsoft Office (including PowerPoint), VPromotions, and VTrade highly preferred.
• Industry Knowledge: Strong understanding of station programming strategies and knowledge of all applicable FCC rules and regulations highly preferred.
• Leadership & Communication: Proven leadership skills with the ability to clearly communicate team expectations and focus on nurturing, coaching, and growing support staff.
• Collaboration & Relationship Management: Strong aptitude for cross-departmental collaboration and the ability to interact professionally with management and staff at all levels.
• Organization & Problem Solving: Exceptional multi-tasking, prioritization, and problem-solving skills with a proven track record of handling multiple strict deadlines.
• Creativity: Possesses a highly creative mind, excellent verbal and written communication skills, and a genuine passion for brand innovation.

Pay Range

USD $45,000.00 - USD $50,000.00 /Yr.

What We Offer

Compensation & Benefits

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).