Multi-Media Advertising Account Executive

CUMULUS MEDIA; York (York County); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive Pay

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Job summary

A media company in York is seeking an Account Executive to manage client relationships and deliver customized marketing solutions. This role involves identifying new business opportunities and executing effective sales strategies to drive revenue. Candidates should possess strong communication skills, understand lead generation, and be proficient with sales metrics. A competitive compensation package includes medical benefits, a 401K plan, and a collaborative work environment.

Qualifications

• Proficient in Microsoft Office suite and social networking platforms.
• Excellent communication skills with a passion for outside sales.
• Understanding of lead generation and sales metrics.

Responsibilities

• Manage relationships with local and regional businesses.
• Identify and create new business opportunities.
• Deliver effective marketing solutions through integrated sales presentations.
• Negotiate and close business deals.
• Prospect for new clientele through various methods.
• Prepare orders and resolve billing issues as needed.

Skills

Communication skills

Lead generation

Understanding of sales metrics

Familiarity with Microsoft Office

Proficient in CRM tools

Networking skills

Creativity in messaging

Entrepreneurial spirit

Tools

Microsoft Office

CRM tools

Social networking platforms

Job description

Company Overview

Bilingual, bilingual? No—sorry, here’s the cleaned text: Bilingual? No. CUMULUS | York, PA. Our local stations in the York – Lancaster –Reading, PA area include WARM 103.3 (WARM-FM), 96.1 SOX (WSOX-FM), I 105 (WIOV-FM), NEWSTALK 93.9 & 910 WSBA (WSBA-AM) and CBS SPORTS RADIO 1440 York (WGLD-AM) and CBS SPORTS RADIO 98.5 & 1240 Reading (WIOV-AM). Our stations are the home to Penn State Football and Men’s Basketball, Baltimore Ravens Football, Baltimore Orioles Baseball and the NFL. C‑Suite is our portfolio of Digital Advertising Products for Local Businesses. We also sell various events like our CentralPAJobFair.com Online Job Fairs and our outdoor country music festival, FallFest.

Position Overview

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long‑term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet‑based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post‑sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self‑motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).