Promotions & Activations Lead - Atlanta Radio

Cox Media Group; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Cox Media Group Atlanta is seeking a Promotions & Activations Lead to drive promotional initiatives across four stations, coordinating community programs, contests, and events to boost revenue and listenership.

You will oversee activation staff, manage prize fulfillment, and collaborate with sales and content teams. Expect evenings, nights, and weekend work as part of the role.

Qualifications

• Minimum of two years’ experience in promotions, marketing or event planning.
• Excellent communication and organizational skills are required.
• Ability to work nights, weekends and holidays.
• Strong interpersonal and customer service skills; able to build relationships.

Responsibilities

• Coordinate promotions for programming and sales including community programs, contesting, social media partnerships.
• Coordinate station events including staffing, setup, site visits, vendor coordination and layout planning.
• Manage prize fulfillment including winner communication, verification, paperwork and distribution.
• Attend events to supervise Activation Specialists as requested by Promotions & Activations Manager.
• Assist in creating proposals, recaps and materials to help the sales team sell events and programs.
• Create and manage promotions-based content for station social media channels.

Skills

Promotions

Marketing

Event planning

Interpersonal skills

Communication

Multitasking

Detail orientation

Driver's license

Education

Bachelor’s Degree

Tools

Microsoft Office

Adobe Creative Suite

Canva

Job description

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Promotions & Activations Lead - Atlanta Radio

Location:GA-Atlanta

Job Title: Promotions & Activations Lead - Atlanta Radio

Position Overview

The Promotions & Activation Lead for CMG Atlanta Radio reports directly to the Promotions and Activations Manager and closely partners with sales and content teams to assist with the implementation of client promotions, and events that drive revenue and/or listenership for four radio stations including B98.5 (WSB-FM / Adult Contemporary), 97.1 The River (WSRV / Classic Hits-Rock), KISS 104.1 (WALR / Urban Adult Contemporary) and 95.5 WSB (WSB-AM WSBB-FM / News-Talk).

Exceptional communication, planning, leadership, creative, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.

Essential Duties and Responsibilities

• Coordinate promotions for programming and sales including community programs, contesting, social media partnerships and more
• Coordinate station events including scheduling staff, setting up signage/tents/activation areas, conducting site visits in advance, working with vendors and security, and planning event layout
• Manage the fulfillment of all prizes including winner communication, eligibility verification, required paperwork, prize distribution and accurate records
• Attend station, client and community events as needed during the week and weekends to supervise and assist the Activation Specialists as requested by the Promotions and Activations Manager
• Assist in creating proposals, recaps and other materials to help the sales team sell station events and programs
• Create and manage promotions-based content for station social media channels and assist programming with additional content as needed
• Keep station vehicles stocked, clean and maintained
• Ensure all equipment is in working condition
• Partner with CMG Legal and other internal resources to generate contest rules
• Recruit and manage a team of part-time Activation Specialists in partnership with the Promotions and Activations Manager
• Keep accurate records of all prize values awarded to winners and compile quarterly winner reports for tax purposes
• Manage calendars for sponsorships, contests, promotions and events for all stations and effectively communicate required assets to the programming team for execution
• Perform other essential duties as assigned by Promotions and Activations Manager

Minimum Qualifications

• Minimum of two years’ successful experience in promotions, marketing or event planning
• Highly adaptable and professional
• Ability to participate in high-level client and corporate meetings
• Strong interpersonal and customer service skills
• Effectively build internal and external relationships
• Strong organizational, planning, problem-solving and decision-making skills
• Able to multi-task in a fast-paced environment
• High work standards and degree of attention to detail
• Exceptional written and oral communication skills including grammar, spelling and the ability to tailor copywriting to each stations’ brand voice
• Ability to work nights, weekends and holidays throughout the year
• Ability and willingness to work events indoors and outdoors in all seasons, comfortable driving vehicles including large SUVs
• Ability to lift 25 pounds and set up equipment
• Strong computer, Microsoft Office, digital and social media expertise
• Valid driver's license with clean driving record

Preferred Qualifications

• Bachelor’s Degree
• Prior experience in radio, television, agency, digital audio or media organization
• Experience planning and executing large scale events
• Knowledge of Adobe Creative Suite, Canva and general graphic design platforms.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.