Promotion/Social Media Specialist - KS95

Hubbard Broadcasting Inc.; Fort Snelling Unorganized Territory (MN); On-site; USD 50,000 - 75,000; Full time

Job summary

Hubbard Broadcasting Inc. in the Minneapolis area seeks a dynamic Marketing & Promotions Coordinator to lead on-air and online contests, manage winner processes, and support station events with strong social media insight.

You will coordinate digital campaigns, analyze performance, and guide content planning across Instagram, Facebook, TikTok, YouTube and more, while ensuring timely delivery of sponsor commitments and community initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
• Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
• Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong customer service and relationship-building abilities.Ability to work flexible hours, including evenings, weekends, and Holidays.

Responsibilities

• Coordinate and execute on-air and online contests and giveaways, manage winner selection and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests, and track winner paperwork.
• Coordinate and execute station events, appearances, and promotional activations.
• Create event materials, schedules, and briefing sheets; manage staffing and logistics.
• Create a social media strategy and provide actionable recommendations to improve content performance and engagement.
• Assist with content planning, calendars, and ensure consistent messaging across platforms.
• Analyze social media and audience engagement performance to identify trends and opportunities.
• Help execute sponsor and client deliverables across social platforms.
• Promote station events, contests, and community initiatives.

Skills

Social media strategy

Analytics & reporting

Project management

Written and verbal communication

Customer service

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Google Analytics

Google Ads

WordPress

Asana

Canva

VPromo

Audience

Job description

Job Responsibilities

Contest & Promotion Management

• Coordinate and execute all on-air and online contests and giveaways.
• Manage winner selection, verification, paperwork collection, and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests.
• Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
• Maintain accurate records of prize inventory and distribution.
• Monitor and respond to promotions email and phone lines.

Event Coordination

• Execute station events, appearances, and promotional activations.
• Coordinate event staffing, logistics, and communication with sales, talent, and street team.
• Create event materials, schedules, and briefing sheets.
• Maintain event supplies, promotional inventory, and station vehicles.
• Attend and support station events, including nights, weekends, and holidays as needed.

Digital Marketing & Social Media Strategy

• Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
• Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
• Coach and direct the team on best practices in social media posting by platforms.
• Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
• Help execute sponsor and client deliverables across social media platforms.
• Assist in promoting station events, contests, and community initiatives.
• Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across TikTok, Facebook, Instagram, and YouTube.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
• Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
• Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong customer service and relationship-building abilities.Ability to work flexible hours, including evenings, weekends, and Holidays.

Preferred

• Experience in radio, media, entertainment, promotions, marketing, or event coordination.
• Familiarity with WordPress, VPromo, Asana, Audience, and Canva
• Experience with contesting, prize fulfillment, and event logistics.