Promotion/Social Media Specialist - KS95

Reelz; Minneapolis (MN); On-site; USD 27,000 - 39,000; Full time

Job summary

Hubbard Radio-Twin Cities is seeking a Promotions/Social Media Specialist for KS95 in Minneapolis. You will coordinate on-air and online contests, manage prize fulfillment, and support promotional events while collaborating with programming, sales, and partners to ensure flawless campaigns.

You will shape content strategy across social platforms, analyze engagement data, and identify opportunities to grow audience and strengthen brand impact.

Qualifications

• Bachelor's degree or equivalent experience in marketing/communications.
• Strong knowledge of major social platforms (IG, FB, TikTok, YouTube) and new channels.
• Experience using analytics/reporting tools (Meta, Google Analytics/Ads).
• Ability to analyze data and make strategic content/marketing recommendations.
• Excellent organizational and project management skills.
• Strong written and verbal communication abilities.
• Ability to manage multiple projects and deadlines; strong customer service.

Responsibilities

• Coordinate and execute all on-air and online contests and giveaways.
• Manage winner selection, verification, paperwork, and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests.
• Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
• Maintain accurate records of prize inventory and distribution.
• Monitor and respond to promotions email and phone lines.
• Execute station events, appearances, and promotional activations.
• Coordinate event staffing, logistics, and communication with sales, talent, and street team.
• Create event materials, schedules, and briefing sheets.
• Maintain event supplies, promotional inventory, and station vehicles.
• Attend and support station events, including nights, weekends, and holidays as needed.
• Create a station social media strategy; provide actionable recommendations to enhance performance.
• Assist with content planning and social media calendars; ensure consistent messaging.
• Coach and direct the team on best practices in social media posting by platform.
• Analyze social media and audience engagement performance to identify trends and opportunities.
• Help execute sponsor and client deliverables across social platforms.
• Stay informed on emerging social media trends and advertising opportunities.

Skills

Social media strategy

Project management

Communication skills

Customer service

Time management

Team collaboration

Flexibility

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or related field

Tools

Meta Business Suite

Google Analytics

Google Ads

WordPress

Canva

Asana

VPromo

Audience

Job description

Promotion/Social Media Specialist - KS95

#26-1339

Minneapolis/St. Paul, Minnesota, United States

Business Unit

KSTP-FM

Employee Classification

Full Time Regular

About Us

Hubbard Radio-Twin Cities is a full-service media company with legendary radio stations and cutting-edge digital solutions. We serve the Greater Minneapolis-Saint Paul community and offer a menu of marketing services including radio, full-service digital, influencer marketing, creative services, custom content, podcasts and events. At Hubbard, we're looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities. We succeed by always doing the right thing withfocus,urgency, andpassion.

Job Overview

The Promotions Coordinator/Social Media Strategist serves as the primary liaison for contest winners, manages prize fulfillment, coordinates station events, and works closely with programming, sales, and promotional partners to ensure flawless execution of station campaigns and experiences. The role also provides support for the station's digital and social media strategy by analyzing audience engagement, evaluating campaign performance, identifying opportunities for growth, and helping shape content strategies that strengthen listener connection and brand impact.
The ideal candidate is highly organized, detail-oriented, customer-service focused, and thrives in a fast-paced environment with multiple deadlines and moving pieces.

Job Responsibilities

• Coordinate and execute all on-air and online contests and giveaways.
• Manage winner selection, verification, paperwork collection, and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests.
• Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
• Maintain accurate records of prize inventory and distribution.
• Monitor and respond to promotions email and phone lines.

Event Coordination

• Execute station events, appearances, and promotional activations.
• Coordinate event staffing, logistics, and communication with sales, talent, and street team.
• Create event materials, schedules, and briefing sheets.
• Maintain event supplies, promotional inventory, and station vehicles.
• Attend and support station events, including nights, weekends, and holidays as needed.
• Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
• Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
• Coach and direct the team on best practices in social media posting by platforms.
• Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
• Help execute sponsor and client deliverables across social media platforms.
• Assist in promoting station events, contests, and community initiatives.
• Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across TikTok, Facebook, Instagram, and YouTube.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
• Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
• Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong customer service and relationship-building abilities.
• Ability to work flexible hours, including evenings, weekends, and Holidays.

Preferred

• Experience in radio, media, entertainment, promotions, marketing, or event coordination.
• Familiarity with WordPress, VPromo, Asana, Audience, and Canva
• Experience with contesting, prize fulfillment, and event logistics.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.
The hourly rate of pay for this position is $24.04 per hour.
For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

We are an equal opportunity employer, committed to a policy of non-discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity, religion, marital status, national origin, mental or physical disability, public assistance status or any other characteristic or trait that has protection under the law.