Project Mgr Paid Search

Staples; Framingham (MA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible PTO (22 days)

Company Match 401(k)

Physical and Mental Health Wellness programs

Job summary

Staples is seeking a Project Manager, Paid Search, to drive and enhance paid search campaigns across platforms like Google Ads and Microsoft Advertising. This role involves collaborating with multiple functions including Marketing, Merchandising, and Analytics to ensure campaigns align with business goals.

The ideal candidate possesses a Bachelor’s degree in Marketing or similar fields and at least 2 years of relevant experience. Staples offers an inclusive work environment and multiple benefits like flexible PTO and company discounts.

Qualifications

• 2+ years of experience in an analytics-heavy role.
• Experience managing paid search campaigns.
• Proficiency in Microsoft Excel with pivot tables and VLOOKUP.

Responsibilities

• Manage and optimize paid search campaigns.
• Monitor performance across KPIs such as CTR, CPC, CPA.
• Develop reporting and provide performance insights.

Skills

Strong organizational skills

Analytical thinking

Collaboration

Clear communication

Education

Bachelor’s degree in Marketing, Business, Analytics or related

Tools

Google Ads

Microsoft Advertising

Microsoft Excel

Job description

What you will be doing:

As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.

Key Responsibilities include:

• Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing
• Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS
• Conduct keyword research and competitive analysis to identify opportunities
• Execute QA processes to ensure campaign accuracy and compliance
• Develop reporting and provide performance insights and recommendations
• Support testing initiatives across ad copy, targeting, and bidding strategies
• Partner with cross-functional teams to align campaigns with promotions and product priorities

What You Bring to the Table:

• Proactive, self-starter mindset
• Strong organizational and time management skills
• Analytical thinking and attention to detail
• Clear written and verbal communication skills
• Ability to collaborate cross-functionally
• Continuous improvement and growth mindset

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or related work experience
• 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)
• Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising
• Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS
• Experience with keyword research, bid management, and campaign structuring
• Proficiency in Microsoft Excel including pivot tables and VLOOKUP

Preferred Qualifications:

• Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI
• Google Ads and/or Microsoft Advertising Certification
• Experience with product feed management and shopping campaigns
• Familiarity with bid automation tools or scripts
• Experience in retail, eCommerce, or high-volume environments
• Experience collaborating in a matrixed organization

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.