Project Director

serhant; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

SERHANT. in New York seeks a seasoned Project Director to lead the full life cycle of new development projects—from pre-launch through sellout.

You will serve as the primary contact for developer clients, shape strategy, and ensure flawless execution while guiding the SERHANT New Development team to deliver on ambitious timelines. The role requires a 10+ year track record in project management, marketing, and sales within real estate, a NY real estate license, and strong financial acumen.

Qualifications

• Bachelor's degree in business, real estate, or a related field.
• 10+ years of proven experience in project management, marketing, and sales within the real estate industry.
• Active New York State real estate salesperson or broker license
• Knowledge of local real estate laws and regulations
• Strong financial acumen, with experience managing budgets and vendor contracts

Responsibilities

• Partner with sales team members to develop and oversee project marketing strategy, including brand positioning, sales gallery and collateral development, digital presence, and campaign execution
• Collaborate with internal departments to inform key project decisions, including market research and data analysis, pricing strategy, unit mix, amenity recommendations, and floorplan development
• Manage relationships with creative agencies, PR firms, media buyers, photographers, and other outside vendors, and oversee junior marketing coordinators or project managers as needed
• Liaise with in-house agencies to create fresh and engaging marketing assets and digital content as needed
• Manage project budgets and timelines, ensuring vendor deliverables and marketing production stay on track
• Plan and support project-related events, including sales gallery launches, broker previews, and VIP buyer experiences, ensuring each event reflects the project's brand and drives sales momentum
• Ensure individual project sales operations adhere to corporate guidelines and processes as they pertain to reporting, daily operations, sales meetings, and appointments
• Monitor sales velocity and project performance, flagging risks and recommending adjustments to the internal team and client as needed
• Support new business efforts by contributing to pitches and presentations for prospective developer clients, helping position SERHANT New Development as a strategic partner from the earliest stages of a project

Skills

Excellent communication

Team leadership

Detail oriented

Independent

Client-focused

Education

Bachelor's degree in business, real estate, or related field

Job description

Project Director, New Development

New York, NY (on-site)

About SERHANT.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.

SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful, and results-oriented, step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. We use comprehensive market analytics to hone our planning, design, and branding strategies, and we leverage SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns.

About the Role

We are seeking a detail-oriented and proactive Project Director to lead the full life cycle of new development projects, including planning, marketing, and sales, across a dedicated portfolio from pre-launch through sellout. You'll serve as the primary point of contact for developer clients, driving strategy and ensuring flawless execution with the judgment and consistency they expect from a trusted partner, while also acting as the lead relationship manager between our agents and the SERHANT New Development team, providing the guidance, support, and hands-on involvement that helps them succeed on every project in your portfolio.

Responsibilities

• Partner with sales team members to develop and oversee project marketing strategy, including brand positioning, sales gallery and collateral development, digital presence, and campaign execution
• Collaborate with internal departments to inform key project decisions, including market research and data analysis, pricing strategy, unit mix, amenity recommendations, and floorplan development
• Manage relationships with creative agencies, PR firms, media buyers, photographers, and other outside vendors, and oversee junior marketing coordinators or project managers as needed
• Liaise with in-house agencies to create fresh and engaging marketing assets and digital content as needed
• Manage project budgets and timelines, ensuring vendor deliverables and marketing production stay on track
• Plan and support project-related events, including sales gallery launches, broker previews, and VIP buyer experiences, ensuring each event reflects the project's brand and drives sales momentum
• Ensure individual project sales operations adhere to corporate guidelines and processes as they pertain to reporting, daily operations, sales meetings, and appointments
• Monitor sales velocity and project performance, flagging risks and recommending adjustments to the internal team and client as needed
• Support new business efforts by contributing to pitches and presentations for prospective developer clients, helping position SERHANT New Development as a strategic partner from the earliest stages of a project

*The company reserves the right to add or change duties at any time.

Qualifications

• Bachelor's degree in business, real estate, or a related field
• 10+ years of proven experience in project management, marketing, and sales within the real estate industry
• Active New York State real estate salesperson or broker license
• Knowledge of local real estate laws and regulations
• Strong financial acumen, with experience managing budgets and vendor contracts

Skills

• Excellent communication and presentation skills, with the ability to confidently present strategy and performance to developer clients and internal leadership
• Proven team leadership and mentorship experience, with the ability to guide and develop junior coordinators or project managers
• Detail-oriented, with exceptional organizational and multitasking abilities
• Ability to work independently and effectively in a fast-paced, dynamic environment
• Client-focused, with a commitment to delivering exceptional service

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.

The national base pay range for this position within the United States is $175,000 USD.

Your Location

This position is hybrid eligible for candidates based in the New York, New York area. The role may include occasional work at additional SERHANT. offices or attendance at offsites, as agreed to with your manager. Candidates must live within the United States.

Hiring Statement

SERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included a