Programmatic Trading Lead, Ad Operations

Fanatics Inc.; New York, Los Angeles (NY, CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Performance bonus

Benefits commensurate with experience

Job summary

Fanatics Inc. is seeking an experienced Programmatic Trading Lead to drive our managed service programmatic business.

You will own end‑to‑end execution of Display, OLV, and CTV campaigns in our DSP, partnering with Sales, Account Management, Product, and Measurement to deliver exceptional results for clients. You will lead a hands‑on trading team, mentor staff, and expand programmatic supply partnerships to improve efficiency and quality across investments.

Qualifications

• 3 - 6 years of hands‑on programmatic trading and ad operations experience, with at least 2+ years of direct campaign management in a top tier DSP.
• Deep expertise in all programmatically enabled format execution across Open Exchange, PMP, and PG, with audience targeting and measurement.
• Demonstrated experience managing campaigns with brand and upper-funnel objectives (reach, frequency, viewability, awareness).
• Strong understanding of supply strategy, inventory quality, and brand safety.

Responsibilities

• Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats.
• Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, PMP deals, and bidding strategies.
• Monitor daily pacing and performance across all active campaigns, identifying discrepancies or underperformance.
• Partner with Measurement and Supply teams to define learning opportunities and run tests on creative, audiences, and bidding tactics to drive continuous performance improvement.
• Own campaign performance across KPIs including viewability, completion rate, reach, frequency, CTR, and CPA, balancing brand and lower‑funnel goals.
• Develop audience strategies using first‑party and third‑party data with the Measurement team.
• Lead bid strategy optimization including CPM, frequency capping, dayparting, and geo‑targeting with supply quality focus.
• Implement Fanatics Advertising’s supply strategy to gain efficiencies and partnerships.
• Stay current with DSP updates and trends; recommend adoption where appropriate.
• Support reporting and internal collaboration across Account Management and Sales teams.
• Contribute to QBRs with insights, performance summaries, and strategic recommendations.
• Build and maintain internal dashboards to improve efficiency.

Skills

Programmatic trading

Ad operations

DSP

Open Exchange

PMP

PG

Brand safety

Audience targeting

Data-driven

Analytics

Looker

Tableau

Google Ad Manager

IAS

DoubleVerify

Tools

Looker

Tableau

Google Ad Manager

IAS

DoubleVerify

Job description

Programmatic Trading Lead, Ad Operations

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Role

We are looking for an experienced Programmatic Trading Lead to spearhead our managed service programmatic business at Fanatics Advertising. This is a high-impact, highly visible role that will serve as the foundation of our growing programmatic practice. You will own the end-to-end execution and performance of Display, OLV, and CTV campaigns within our DSP, partnering closely with our Sales, Account Management, Product, and Measurement teams to deliver exceptional results for our clients.

You will also partner closely with our Sr. Manager, Programmatic Supply to implement an advanced SPO and brand safety strategy, investing in and building direct supply partnerships that drive efficiency and quality across all programmatic investments.

The ideal candidate brings deep hands‑on trading expertise with a strong grounding in brand and upper‑funnel campaign execution and understands that great programmatic execution is as much about where and how you buy as it is about what you optimize toward. This role is designed for someone who thrives as a hands‑on practitioner today and is equally excited about building and mentoring a team as we scale.

What You’ll Do

Campaign Management & Execution

• Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats.
• Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, private marketplace (PMP) deals, and bidding strategies.
• Monitor daily pacing and performance across all active campaigns, proactively identifying and resolving discrepancies or underperformance.
• Partner with Measurement and Supply teams to define learning opportunities and execute tests on creative, audiences, and bidding tactics to drive continuous performance improvement.

Performance & Optimization

• Own campaign performance across a range of KPIs including viewability, completion rate, reach, frequency, CTR, and CPA while effectively balancing brand and lower-funnel objectives based on campaign goals.
• Develop and apply audience strategies using first-party and third-party data in partnership with our Measurement team.
• Lead bid strategy optimization including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements with a strong emphasis on supply quality and brand safety.
• Successfully implement and invest in Fanatics Advertising’s programmatic supply strategy to garner efficiencies, build partnerships, and optimize toward performance.
• Stay current with DSP platform updates, beta features, and programmatic industry trends, recommending adoption where appropriate.

Reporting & Internal Collaboration

• Support the delivery of regular campaign performance reports and wrap-ups, translating data into clear optimization narratives for internal stakeholders and account teams.
• Partner with Account Management and Sales teams on day-to-day campaign questions, post-campaign analyses, and ongoing performance communication.
• Contribute to QBR preparation by providing campaign insights, performance summaries, and strategic recommendations to cross-functional team members.
• Build and maintain internal reporting templates and dashboards to improve operational efficiency as the team scales.

Operations & Process Building

• Establish and document campaign setup standards, QA checklists, naming conventions, and operational best practices.
• Collaborate with the technical/ad tech team on pixel implementation, conversion tracking, and tag management.
• Coordinate with cross-functional peers to ensure consistency in tools, platforms, and ways of working.
• Provide mentorship and training as the team scales.

What We’re Looking For

• 3 - 6 years of hands‑on programmatic trading and ad operations experience, with at least 2+ years of direct campaign management in a top tier DSP.
• Deep expertise in all programmatically enabled format execution across all buying methods (Open Exchange, PMP, and PG), leveraging audience targeting, measurement, and varying KPIs.
• Demonstrated experience managing campaigns with brand and upper-funnel objectives (e.g., reach, frequency, viewability, awareness), not solely performance or DR-focused.
• Strong understanding of supply strategy, inventory quality, and brand safety. Comfortable working within defined supply constraints rather than optimizing for cheapest available inventory.
• Solid analytical skills with the ability to translate data into actionable optimizations and clear internal narratives.
• Experience supporting client-facing reporting and performance communication in partnership with account or client teams.
• Proficiency with ad verification tools (IAS, DoubleVerify), ad servers, and analytics platforms.

Preferred Qualifications

• Background at a marketing technology company, agency trading desk, or retail media network.
• Familiarity with identity solutions such as UID2, LiveRamp RampID, or first-party data onboarding.
• Working knowledge of ad server platforms (e.g., Google Ad Manager) and data visualization tools (e.g., Looker, Tableau, or similar).
• Exposure to CTV/OTT ecosystem nuances including content targeting, device targeting, and completion rate optimization.
• Some prior experience mentoring junior team members or leading a small team.
• Experience in a sports, entertainment, or fan-centric media environment is a plus.

Why Join Us

• Build something meaningful: Be the architect of our programmatic practice from the ground up.
• Grow your career: a clear, supported path to managing and developing a team within 12 months.
• Work with cutting-edge tools: deep access to our DSP’s full platform capabilities including emerging CTV and identity solutions.
• Unique audiences: leverage one of the most passionate and engaged fan audiences in sports and entertainment.
• Collaborative culture: a cross‑functional team of media, sales, data, and technology professionals all rowing in the same direction.
• Competitive compensation: salary, performance bonus, and benefits commensurate with experience.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/.

As set forth in Fanatics Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.