Programmatic Senior Lead

PMG; Dallas (TX); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Professional Development

Paid Time Off

Parental Leave

Retirement Plans

Fertility Benefits

Healthcare Coverage

Pet Insurance

Lifestyle Spending

Commuter Benefits

Annual Bonus

Volunteering Hours

AI Training

Job summary

PMG is seeking a Senior Programmatic Lead to drive strategy and execution for marquee client programs from our Dallas-area office. You will lead cross-functional teams across media strategy, creative, and technology to deliver full-funnel programmatic campaigns grounded in data.

The role demands hands-on optimization, leadership, and clear communication with senior client stakeholders. You will mentor teammates, champion Alli adoption, and align media plans with broader business objectives,

Qualifications

• 7+ years of experience in digital media and programmatic advertising.
• Strong knowledge of analytics, marketing planning, and measurement systems.
• Proficiency with ad exchanges, DSPs, and data-driven reporting.

Responsibilities

• Lead strategic direction for client programmatic campaigns to meet business goals.
• Oversee campaign execution, optimize targeting, creative, and inventory.
• Engage with senior stakeholders on high-level strategy alignment.
• Monitor performance, identify trends and opportunities for optimization.
• Mentor junior team members and promote best practices in programmatic.
• Collaborate with media strategy, creative, and tech teams to design full-funnel plans.

Skills

Programmatic advertising

Analytics

Leadership

Data-driven decision making

Cross-functional collaboration

Excel

SQL

DSPs / ad exchanges

CTV/OLV/DOOH

Education

Bachelor's degree or equivalent

Tools

Microsoft Excel

SQL

Alli platform

Job description

We are PMGPMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

We are PMGPMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

The Programmatic team at PMG is a close-knit group of strategists and buyers who are passionate about leveraging programmatic advertising to drive impactful results. We work in collaboration with media strategy, creative, and technology teams to design and execute full-funnel marketing strategies that make a real difference for our clients. At PMG, we believe that great work starts with great teams. Our culture fosters innovation, curiosity, and teamwork, creating a supportive environment where every member has the opportunity to learn, grow, and lead. As a Programmatic Senior Lead, you’ll work with some of the world’s most iconic brands, helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.

What You Will Do

• Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction.
• Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
• Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
• Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
• Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
• Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
• Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
• Integrate technical solutions and custom strategies, tailoring them to client‑specific business needs to deliver measurable outcomes.

What You Will Bring

• 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive impactful and results-focused campaigns.
• A strong understanding of analytics and database marketing to guide data-driven strategies and decision-making.
• Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to effectively manage and optimize campaigns across platforms.
• Expertise in leveraging channels such as CTV, OLV, display, audio, native, DOOH, and app to develop cohesive, full-funnel media strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear, impactful reports.
• Strong familiarity with measurement systems to assess campaign success and implement strategic optimizations.
• Excellent leadership and mentoring skills, fostering growth within your team and ensuring flawless execution of campaigns.
• Strong communication and collaboration skills to align programmatic strategies with broader marketing initiatives and ensure cross-functional success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.