Programmatic Retail Media Lead

Adelphi Group; New York (NY); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York is seeking a Manager to lead Addressable Activation efforts across campaigns, ensuring performance, pacing, and platform optimization. The role requires deep expertise in multiple buying platforms and strong internal/external communication.

You will mentor a team, define optimization parameters, and drive audience-based addressable solutions while collaborating with internal and client teams for successful executions.

Qualifications

• Proven track record in managing client campaigns and relationships.
• Experience building and mentoring teams across projects.
• Strong understanding of ad tech platforms and measurement.
• Advanced data analysis and interpretation skills.
• Excellent verbal and written communication across stakeholders.
• Experience in Project/Account Management.

Responsibilities

• Owns execution and day-to-day management of client assignments.
• Leads vendor strategy, selects and scopes vendors.
• Oversees junior team members, defines optimization parameters, and reviews optimization suggestions.
• Develops reporting dashboards with the team; ensures accurate client reporting.
• Identifies and delivers new addressable solutions to drive growth; supports cross‑team initiatives.
• Supervises a team, coaches performance, coordinates activities, and monitors progress.

Skills

Client management

Vendor management

Team mentorship

Ad tech knowledge

Data analysis

Effective communication

Project management

Tools

Ad tech platforms

Job description

Omnicom Media in New York is seeking a Manager to lead Addressable Activation efforts across campaigns, ensuring performance, pacing, and platform optimization. The role requires deep expertise in multiple buying platforms and strong internal/external communication.

You will mentor a team, define optimization parameters, and drive audience-based addressable solutions while collaborating with internal and client teams for successful executions.