Programmatic Media Strategist

Nuuly; Philadelphia (Philadelphia County); Presencial; USD 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

PTO

Employee discounts

Descripción de la vacante

URBN is seeking a Programmatic Media Coordinator to support day-to-day campaign execution, reporting, and optimization across display, online video, audio, and CTV for Anthropologie, Urban Outfitters, Free People and Nuuly. You will collaborate with Brand Performance Marketing to maximize ROAS and align messaging across brands.

The role involves setup, monitoring, QA, data pulls, and performance summaries while staying current on programmatic trends and privacy changes.

Formación

• 1-2 years of experience in digital marketing, with exposure to programmatic media buying preferred.
• Basic understanding of the programmatic ecosystem, including DSPs, SSPs, and core concepts such as open internet targeting and bid strategies.
• Familiarity with one or more DSPs (e.g. The Trade Desk, Amazon DSP, DV360) a plus.
• Comfortable working with marketing data (i.e. platform reporting, MTA, GA4) in Excel, Sheets or AI tools to identify insights and drive informed recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines at once.
• Excellent written and verbal communication skills and a collaborative, team-first mindset.

Responsabilidades

• Support the setup, launch, and monitoring of programmatic campaigns across DSPs such as TradeDesk, Amazon, DV360, Yahoo
• Assist with day-to-day campaign management, including pacing checks, budget tracking and performance against KPIs
• Support Ad Operations on trafficking, tagging, and troubleshooting delivery or measurement issues
• Conduct pre- and post-launch QA on creative, targeting, and tracking setup to ensure campaigns go live correctly
• Pull weekly campaign data and help build reporting and performance summaries for programmatic buyers and brand stakeholders
• Partner with brand strategy, analytics, and creative teams to help align targeting and messaging across campaigns
• Help maintain documentation of campaign specs, timelines and vendor/platform processes
• Stay current on programmatic trends, inventory opportunities and privacy changes affecting media buying

Conocimientos

Digital marketing

Programmatic media

Data analysis

Organizational skills

Communication

Educación

Bachelor's degree in Marketing/Advertising/Business

Herramientas

The Trade Desk

DV360

Amazon DSP

GA4

Descripción del empleo

URBN is seeking a Programmatic Media Coordinator to support day-to-day campaign execution, reporting, and optimization across display, online video, audio, and CTV for Anthropologie, Urban Outfitters, Free People and Nuuly. You will collaborate with Brand Performance Marketing to maximize ROAS and align messaging across brands.

The role involves setup, monitoring, QA, data pulls, and performance summaries while staying current on programmatic trends and privacy changes.