Programmatic Media Coordinator: Campaign Optimizer

URBN Urban Outfitters, Inc.

Philadelphia, Northern (Philadelphia County, KY)

Hybrid

USD 52,000 - 72,000

Full time

5 days ago

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Benefits offered by this job

Medical, dental, vision insurance

Generous employee discounts

Job summary

URBN is seeking a Programmatic Media Coordinator to support day-to-day campaign execution across display, online video, audio, and CTV. You will partner with Brand Performance Marketing to maximize ROAS for URBN brands including Anthropologie, Urban Outfitters, Free People & Nuuly.

Responsibilities include setting up campaigns on TradeDesk, Amazon DSP, DV360, and Yahoo; monitoring pacing and budgets; QA on trafficking, and weekly performance reporting for programmatic buyers and brand

Qualifications

1–2 years of digital marketing experience with exposure to programmatic media buying preferred.
Familiarity with DSPs/SSPs and core targeting concepts.
Comfortable working with marketing data in Excel/Sheets/AI tools to derive insights.
Highly organized, detail-oriented, able to manage multiple campaigns and deadlines.
Excellent written and verbal communication with a collaborative mindset.

Responsibilities

Set up, launch, and monitor programmatic campaigns across DSPs (TradeDesk, Amazon DSP, DV360, Yahoo).
Track pacing, budgets, and KPI performance (CTR, CPA, ROAS, viewability).
Support Ad Operations on trafficking, tagging, and measurement issues.
Perform pre- and post-launch QA on creative, targeting, and tracking.
Pull weekly data and build reporting for programmatic buyers and brand stakeholders.
Collaborate with brand strategy, analytics, and creative teams to align messaging.