Programmatic Media Solutions Lead | UCAN Markets

Netflix; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) plan with employer match

Stock options

Disability programs

PTO and leave

Job summary

Netflix is seeking a senior pricing and media packaging leader to design and scale programmatic media offerings for the UCAN Ad Sales team. You will work with product marketing, pricing, and inventory teams to create scalable, data-driven solutions that maximize advertiser outcomes and Netflix's growth.

You will partner with regional and global teams to translate audience data into commercial strategies, develop automated workflows, and support enterprise deals while prioritizing 1P data and

Qualifications

• 8+ years of experience in planning, packaging, operations and pricing strategies for large enterprise sales for CTV or streaming platforms.
• 6+ years in media, technology, or advertising roles at major entertainment or technology companies.

Responsibilities

• Translate the UCAN GTM strategy into scaled media packages and offerings.
• Maintain a deep understanding of the US & Canada media marketplace to ensure Netflix solutions remain differentiated.
• Focus on the last mile of delivery with sales through clear process and repeatable frameworks.
• Leverage seasonality and market dynamics to launch programmatic offerings prioritizing audience-based buying and 1P data.
• Develop always-on media strategies for Private Marketplace (PMP) deals for faster optimization and consistent brand awareness.
• Commercialize brand partnership and consumer product opportunities with programmatic capabilities to leverage Netflix tech and entertainment.
• Provide ad hoc guidance and ideation to sales supporting commercial executions.
• Create quantitative models for evaluation and implementation of new packaging.
• Inform go-to-market packaging requirements for new product launches.
• Aggregate internal & marketplace feedback to develop seasonal promotions and packages.
• Partner with Product and Insights to translate complex audience data into actionable commercial strategies.
• Develop automated solutions using business systems to create operational efficiencies.
• Partner with pricing & yield managers to ensure media plans drive strategic behavior and larger enterprise deals.
• Collaborate with regional XFN teams to aggregate market-level opportunities and drive global deals

Skills

Media planning

Packaging strategies

Pricing strategies

Programmatic advertising

CRM workflows

OMS workflows

Data analysis

SQL knowledge

Tools

Google Ad Manager

Freewheel

Excel

Tableau

CRM

OMS

Job description

Netflix is seeking a senior pricing and media packaging leader to design and scale programmatic media offerings for the UCAN Ad Sales team. You will work with product marketing, pricing, and inventory teams to create scalable, data-driven solutions that maximize advertiser outcomes and Netflix's growth.

You will partner with regional and global teams to translate audience data into commercial strategies, develop automated workflows, and support enterprise deals while prioritizing 1P data and