Programmatic Media Packaging Lead – UCAN Ad Sales

Netflix, Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) Retirement Plan with employer‑m

Stock Option Program

Disability programs

HSA/FSA

Family-forming benefits

Life and serious injury benefits

Paid leave of absence

Flexible time off

Job summary

Netflix, Inc. is seeking a senior strategic planner in UCAN to design programmatic media packaging and GTM strategies for ad sales across US/Canada. You’ll work with Sales, Product, and Insights to translate data into scalable, high-impact offerings and drive enterprise deal growth.

The role emphasizes cross-functional collaboration, data-driven decision making, and automation of operations, with a focus on programmatic PMPs and IP-enabled opportunities.

Qualifications

• 8+ years of experience in planning, packaging, operations and pricing strategies for large enterprise sales for CTV or streaming platforms.
• 6+ years in media, technology, or advertising roles at major entertainment or tech companies.
• Ability to creatively package media and IP opportunities with a passion for ad sales.
• Strong modeling skills and comfort with large datasets in spreadsheets and visualisation tools.
• Experience with ad tech and ad serving tools and CRM/OMS workflows.
• Motivated, data-driven and able to work autonomously with minimal supervision.

Responsibilities

• Translate GTM strategy into scaled media packages and offerings.
• Maintain understanding of US/Canada media marketplace to keep solutions differentiated.
• Develop always-on media strategies for PMP deals and large enterprise opportunities.
• Collaborate with Product and Insights to translate audience data into commercial strategies.
• Create quantitative models for evaluation and implementation of new packaging.
• Partner with pricing & yield managers to drive strategic customer behavior.
• Aggregate market feedback to develop seasonal promotions and packages.
• Support sales motions with ad hoc guidance and ideation.
• Develop automated solutions using business systems for operational efficiencies.
• Build relationships across regional XFN teams to drive global partnership deals.

Skills

Programmatic media packaging

GT M strategy

Data-driven decision making

Cross-functional collaboration

CRM/OMS workflows

Project management

Strong communication

SQL basics

Ad tech knowledge

Pricing strategies

Tools

Google Sheets

Excel

Tableau

Google Ad Manager

Freewheel

Job description

Netflix, Inc. is seeking a senior strategic planner in UCAN to design programmatic media packaging and GTM strategies for ad sales across US/Canada. You’ll work with Sales, Product, and Insights to translate data into scalable, high-impact offerings and drive enterprise deal growth.

The role emphasizes cross-functional collaboration, data-driven decision making, and automation of operations, with a focus on programmatic PMPs and IP-enabled opportunities.