Programmatic Media Lead

PMG; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Professional development

Generous time off

Parental leave

Healthcare

Pet insurance

Commuter benefits

Volunteering hours

AI tools & training

Job summary

PMG is seeking a seasoned Programmatic Lead to shape and execute strategic programmatic campaigns across multiple channels in the United States. You will manage full-funnel planning, optimization, and performance analysis while collaborating with senior stakeholders to align media strategies with client goals.

Ideal candidates bring 4+ years in digital media and programmatic advertising, strong video/CTV experience, proficiency in Excel and SQL, and a passion for mentoring junior team members.

Qualifications

• 4+ years of experience in digital media and programmatic advertising.
• Intermediate expertise in analytics, programmatic advertising, and marketing metrics.
• Heavy video background with programmatic video, Connected TV, and YouTube campaign management.
• Proficient in Excel and SQL for data-driven reporting.

Responsibilities

• Shape the strategic vision for programmatic campaigns aligned with PMG's integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

Skills

Digital media

Programmatic advertising

Analytics

Marketing metrics

Video advertising

Education

Bachelor's degree or equivalent

Tools

Excel

SQL

Job description

We are PMGPMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.Who You Will Be Working WithThe Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world's most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

What You Will Do

• Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG's integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring

• 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
• Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
• Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
• Parental Leave: Receive paid parental leave during life's important family moments.
• Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
• Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
• Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
• Pet Insurance: Access optional coverage for the four-legged members of your family.
• Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
• Commuter Benefits: Access support for your commute where available.
• Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
• AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
• Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital.

We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility.

We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.

We believe that we only change for the better by bringing diverse perspectives to our company.

PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.