Programmatic Manager

Next 15 Group plc.; United States; Hybrid; USD 94,000 - 148,000; Full time

Benefits offered by this job

Competitive compensation package

25 days leave, increasing to 30

Volunteering time off

Healthcare cashplan

Job summary

Encore Digital Media, based in London (UK) and part of Next 15 Group, is seeking a Programmatic Manager with 3+ years’ experience across multiple DSPs to join our growing team in the UK. The role focuses on planning, activation, optimisation and reporting for B2B, Automotive and Finance verticals.

You will collaborate with commercial and account teams, implement tracking pixels, and contribute to evolving our programmatic offerings while ensuring campaigns meet targets and KPIs.

Qualifications

• 3+ years' experience managing campaigns across multiple DSPs (The Trade Desk, Amazon DSP, DV360, StackAdapt, Teads Ad Manager, Adform).
• Experience contributing to programmatic plans and brief responses.
• Experience managing cross-channel campaigns with attention to detail.

Responsibilities

• End-to-end management of programmatic campaigns including planning, setup/activation, optimisation and reporting.
• Collaborate with commercial & account teams on programmatic briefs and responses.
• Implement campaign collateral, QA creatives, tracking pixels and verification pixels.
• Allocate budgets, set up pacing, monitor trackers and deliver weekly insights.
• Produce end-of-campaign reports and propose improvements for future campaigns.
• Drive ongoing optimisation to hit conversion, CTR and viewability benchmarks.
• Contribute to evolving Encore offering across programmatic trading.

Skills

Programmatic campaign management

Cross-channel campaigns

Analytical thinking

Excel

PowerPoint

Tools

The Trade Desk

Amazon DSP

DV360

StackAdapt

Teads Ad Manager

Adform

Job description

We operate an 'end to end' campaign management model across Programmatic Display, Video, CTV, Audio, and Native. Covering, but not limited to the following tasks:

• End-to-end management of Programmatic campaigns including supporting with planning, independent campaign set-up / activation, optimisation, and reporting.
• Working closely with commercial & account management teams on Programmatic brief responses.
• Implementation of campaign collateral - uploading and QA'ing creatives
• Ensure all briefs received are thoroughly interrogated. Challenge any parts of the brief that are unclear using the planning/strategy teams KPIs outlined by the client.
• Creation & QA of tracking pixels
• Implementation of verification partner tracking pixels etc.
• Budget allocation, set up and pacing of the campaign to achieve targets.
• Creation of campaign trackers, to monitor performance.
• Weekly reporting with insights into trends, optimizations, suggested amendments.
• End of campaign reporting to highlight success and suggest changes for any future campaigns.
• Regular campaign optimisation to ensure campaigns are hitting Conversion, CTR, and Viewability benchmarks.

• Contribute to ideas around evolving the Encore offering across programmatic trading.

  Encore Digital Media are audience targeting specialists, focussing on B2B, Automotive, and Finance verticals. We are looking for a brilliant Programmatic Manager with 3 years'+ experience managing campaigns across multiple DSPs to join our growing and thriving team. The position is based in the UK part our specialist Biddable Team., Excellent knowledge of The Trade Desk DSP - including Koaki.

• At least 3+ years' experience running campaigns in multiple DSP's, such as: The Trade Desk, Amazon DSP, DV360, StackAdapt, Teads Ad Manager, Adform.
• Experience contributing to Programmatic plans & brief responses.
• Experience managing cross-channel campaigns.
• Comfortable working with 3PAS tags and site tracking.
• Attention to detail to ensure all campaigns are set up to a high standard.
• Knowledge of B2B media & marketing.
• Ability to work to deadlines and manage a variety of different tasks
• Highly analytical with a honed ability to problem-solve & optimise.
• Team player with excellent people skills

• Demonstrate competency of using Microsoft Excel, Word and PowerPoint

  Encore Digital Media, based in London (UK) part of N15 Group, is a specialist programmatic partner with a primary focus on B2B, Auto and FinPro., About Next 15 Group plc

We are growth consultants. We are obsessed with finding ways to help our customers grow sustainably whether that's focused on their revenue, brands or impact on the world. Everything we do is driven by data and embraces technology. We employ close to 4,000 people globally across our agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs, and policy communications

Founded in 1981 Co-workers About 4,000 Pretzl · London · Hybrid

Our Mission

Our mission is to become the world's leading growth consultancy. For Next 15, growth consulting isn't just about growth in sales and profitability. It is growth in reputation, talent and product market share. It's growth in valuation, innovation and talent retention. Growth is a complex problem, and it needs a sophisticated solution. Businesses are increasingly one large, interconnected digital entity. A problem or opportunity in one area is now connected to everything else. We view our clients through this digital lens to knit together insight, creative, business design, digital build and customer engagement under one roof to solve today's most pressing business challenges.

Environmental, Social & Corporate Governance

We demonstrate our commitment to running a more sustainable, equitable and diverse organisation that displays leadership in governance and values, through our ESG Strategic Priorities. To learn more about our priorities and how we are committed to continually growing and improving them across the Group, you can visit the Sustainability section of our website, where you can also read our latest ESG Report.

• Competitive compensation package
• 25 days leave, increasing to 30 days based on service
• Additional 'moments that matter days' for birthdays, sports days, and other important life moments
• Time off for volunteering
• Life assurance, healthcare cashplan, employee assistance programme, and Digital GP
• Cycle to work scheme
• Flexible spending allowance for health/dental insurance, wellbeing, family life, work life, hobbies and experiences
• Quarterly in-person and virtual social activities
• Office transfer and secondment opportunities