Programmatic Growth Marketing Manager (Paid Media)

Rose International; Charlotte (NC); Hybrid; USD 55,000 - 96,000; Full time

Benefits offered by this job

visibility through cross-functional"

Job summary

Rose International is seeking a creative Growth Marketing Manager who will support programmatic paid marketing efforts for Credit Karma on a contractor basis in Charlotte, NC. You will work with the Paid Marketing team to drive new member growth and revenue, manage programmatic campaigns end-to-end, optimize bids and audiences, and collaborate with cross-functional teams to scale initiatives.

Ideal candidates have 3–5 years of marketing experience, a relevant degree, hands-on programmatic

Qualifications

• 3–5 years of marketing experience or related field.
• Degree in Communications, Marketing, Statistics, Math, or technical discipline.
• Hands-on programmatic/paid digital experience including audience targeting and optimization.
• Experience with marketing strategy, opportunity assessment, and segmentation.

Responsibilities

• Assist in scaling programmatic marketing programs across DSPs and other channels.
• Support campaign setup, trafficking, and day-to-day optimization (bids, budgets, audiences, creative).
• Collaborate with cross-functional teams and monitor data quality and performance.
• Analyze data and communicate major findings to the marketing team.

Skills

Programmatic marketing

Audience targeting

Performance optimization

Strategic marketing

Project management

Multitasking

AI tools

Advanced Excel/Sheets

SQL (plus)

Marketing analytics

Education

Bachelor's degree in Marketing or related field

Tools

DSP platforms

Excel/Sheets

AI tools

Job description

Requirements

• 3-5 years of professional experience in marketing or a related field
• A degree in a relevant field, such as Communication, Marketing, Statistics, Math, or a technical discipline
• Hands-on programmatic or paid digital experience, including audience targeting and performance optimization
• Proven experience in marketing strategy, including opportunity assessment and customer segmentation
• A track record of managing complex projects with multiple stakeholders
• Hands-on, high-capacity doer, with excellent multi-tasking skills
• Proficiency with AI tools and advanced Excel/Google Sheets skills
• Experience with performance measurement (incrementality testing, attribution, or MMM) is a plus
• Familiarity with SQL is a plus

Duties: Growth Marketing Manager, Programmatic (Contractor)

• We are seeking a creative and strategic Growth Marketing Manager to join the Paid Marketing team at Client Credit Karma, primarily supporting Programmatic Paid Marketing, with the opportunity to also support other digital channels as needed
• As a member of the Paid Marketing team, you will play a supporting role in driving new member acquisition and revenue growth
• You’ll work directly in programmatic platforms and closely with cross-functional teams to execute and optimize campaigns end to end
• This is an exciting opportunity to join a highly innovative and collaborative team and make a meaningful contribution to the company's success

Responsibilities

• Assist in scaling programmatic marketing programs for the performance marketing team across DSPs and other digital channels
• Support campaign setup, trafficking, and day-to-day optimization (bids, budgets, audiences, creative, and inventory) directly in-platform
• Support the programmatic lead with day-to-day operations and ad hoc projects
• Monitor pacing, performance, and data quality, and flag opportunities and risks
• Analyze and synthesize campaign data to communicate major findings to the broader marketing team

What's Great About It

• Visibility to senior marketing leadership
• Each initiative you work on will have a measurable impact on the business and company-wide KPIs
• The role is highly cross-functional, and you will interface with Creative, Brand, Analytics, Growth Tech and our media agency partners in a highly collaborative team environment
• This is a unique opportunity to make a meaningful contribution to a highly innovative, collaborative, and fun team
• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

About Rose

• Founded in 1993
• Office Locations Across the U.S.
• 150+ Clients: Corporations and Government Agencies
• Employee Oriented Company
• Challenging Assignments Across the U.S.
• Continuous Professional Development

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