Programmatic Campaign Manager

Mason Interactive; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

401K matching

Health, dental, and vision insurance

Unlimited PTO and holidays

Two in-office days per week

Job summary

Mason Interactive in New York, NY is seeking a Marketing Campaign Manager with hands-on programmatic advertising experience, especially on The Trade Desk. You will analyze campaign data, identify trends, and deliver insights to optimize performance for clients.

You will launch and monitor campaigns, manage budgets, prepare client-facing reports, and collaborate with cross-functional teams to align strategies with business goals. This role requires strong communication and a proactive approach.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.

Responsibilities

• Launch, monitor, and optimize programmatic ad campaigns across digital platforms, focusing on The Trade Desk.
• Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
• Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
• Prepare detailed reports and presentations for clients detailing results, insights, and recommendations.
• Manage budgets and bid strategies to maximize ROI for clients.
• Stay updated with trends in programmatic advertising and technology to drive innovation.
• Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Skills

Programmatic advertising

Data analysis

Communication

Presentation skills

Fast-paced environment

Education

Bachelor’s degree in Marketing, Statistics, Computer Science, or related field

Tools

The Trade Desk

Job description

Job Summary:

Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.

Key Responsibilities:

• Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
• Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
• Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
• Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
• Budget Management: Manage budgets and bid strategies to maximize ROI for clients.
• Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
• Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
• At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
• Proficient in using The Trade Desk platform.
• Strong analytical skills and experience with statistical analysis and financial modeling.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.

Preferred Qualifications:

• Certification in the Trade Desk platform.
• Experience in an agency setting.

Benefits:

• Competitive salary with 401K matching.
• Comprehensive health, dental, and vision insurance.
• Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
• Opportunities for training during the initial 90-day period which requires more on-site presence.