Programmatic & Biddable Campaign Lead (Hybrid)

Omnicom; New York (NY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Omnicom Media in New York seeks a results-driven Senior Manager of Programmatic Media to lead performance campaigns across DSPs, DMPs, and ad servers. You will manage a team of 3–4 analysts and partner with cross-functional teams to optimize segmentation, bidding strategies, and data usage for pharma-focused clients.

The role emphasizes data-driven storytelling, campaign optimization, and revenue growth. You’ll collaborate with technology and data partners, present findings to clients, and drive

Qualifications

• 3-5 years of work experience with recent managerial experience in performance-driven advertising and managing client campaigns
• Experience managing Programmatic channels: Display, OLV, CTV, Audio
• Experience optimization of programmatic campaigns across DSP, DMP, and Ad Serving platforms
• Advanced Excel/spreadsheet capabilities
• Experience utilizing clinical measurement dashboards is a plus
• DSP certifications are a plus
• Bachelor’s degree

Responsibilities

• Master Media and buying-related technologies including DSPs, DMP, 3rd party ad servers and exchanges
• Independently drive analytical techniques to exceed client performance expectations
• Set campaign strategies including targeting, bidding, platforms, data usage
• Communicate with technology, media, and data partners to oversee campaign launches and execution
• Manage a team of 3-4 associates and senior analysts
• Increase PHD revenue and market share through new client development and upsell

Skills

Advanced Excel

Programmatic advertising

Team leadership

Education

Bachelor's degree

Tools

DSP

DMP

Ad Serving

Job description

Omnicom Media in New York seeks a results-driven Senior Manager of Programmatic Media to lead performance campaigns across DSPs, DMPs, and ad servers. You will manage a team of 3–4 analysts and partner with cross-functional teams to optimize segmentation, bidding strategies, and data usage for pharma-focused clients.

The role emphasizes data-driven storytelling, campaign optimization, and revenue growth. You’ll collaborate with technology and data partners, present findings to clients, and drive