Programmatic Audience Strategist (NY Hybrid)

Experian; New York (NY); Hybrid; USD 55,000 - 97,000; Full time

Job summary

An established industry player is seeking a Programmatic Audience Strategist to join their innovative team. This hybrid role offers the opportunity to work closely with brand and agency partners, developing tailored proposals and client-facing materials that highlight the company's unique offerings. With a focus on collaboration and creativity, you'll engage with various teams to drive successful marketing solutions. The company prides itself on a flexible work environment and a commitment to diversity and inclusion, making it an exciting place to grow your career. If you are passionate about digital advertising and eager to make an impact, this role is perfect for you.

Benefits

Full medical, dental, and vision benefits

Matching 401K

Flexible work environment

Flexible time off including volunteer time off

12 paid holidays

Qualifications

• 3+ years of experience in programmatic and digital advertising.
• Advanced skills in Adobe Creative Suite for design and presentations.
• Creative mindset for developing tailored proposals.

Responsibilities

• Develop compelling responses for brand and agency partners.
• Collaborate with teams to create partnership proposals.
• Create client-facing collateral like presentations and one-sheets.

Skills

Programmatic Advertising

Digital Advertising

Marketing

Creative Skills

Audience Targeting Strategies

Written Communication

Project Management

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Jira

Trello

Monday

Job description

Programmatic Audience Strategist (NY Hybrid)

Programmatic Audience Strategist (NY Hybrid)

Job Posting - Salary Range: $55,448 - $96,109

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

About Audigent, a Part Of Experian

Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first- and third-party data, contextual data, and cognitive (predictive) data to maximize addressability and monetization of media at scale without using cookies.

As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products. These solutions use artificial intelligence and machine learning to package and improve consumer-safe data with premium inventory supply at scale, delivering value and performance for the world's largest brands and global media agencies across 100,000+ campaigns each month.

You will report to the Senior Data Strategy Director. This is a hybrid position, you will work from the Audigent office in New York, NY 3 days per week.

Job Description

What You Will Do:

• Work with teams to develop compelling responses for brand and agency partners promptly, collaborating internally for agreement, and assembling in concise presentations.
• Collaborate with Sales, Curation / Trading, and Activation teams to create partnership proposals that demonstrate an understanding of the partner's goals while complementing Audigent's brand and product suite.
• Develop Audigent's client-facing collateral (i.e., general presentation, one-sheets)
  
  

Qualifications

• 3+ years of experience in programmatic advertising, digital advertising, marketing.
• Familiar with the programmatic ecosystem with a working knowledge of audience and targeting strategies across all channels.
• Written and creative skills required to build tailored proposals for top agencies and clients.
• Advanced skills using Adobe Creative Suite, general design and story telling skills.
• Creative mind needed for brainstorming of compelling solutions that connect our offerings to any brand or partner.
• Understanding of digital media, latest platforms, social media, pop culture, trends, and technologies.
• Interest and knowledge about multiple passion points (music, sports, news, talk`, and podcasts).
• Experience with project management tools like Jira, Trello, Monday.
• Bachelor's Degree
  
  

Benefits/Perks

Additional Information

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  
  

Our uniqueness is that we truly celebrate yours. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's strong people first approach is award winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a hybrid remote/in-office role.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

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