Programmatic Audience Strategist (NY Hybrid)

3C Deutschland GmbH; New York (NY); Hybrid; USD 55,000 - 97,000; Full time

Job summary

A leading company in data and technology is seeking a Programmatic Audience Strategist in New York. This hybrid role involves collaborating with teams to create tailored proposals for clients, leveraging expertise in programmatic advertising. The ideal candidate will have strong creative skills and a solid understanding of the digital media landscape. Enjoy flexible time off and a comprehensive benefits package while contributing to innovative marketing solutions.

Benefits

Flexible Time Off

Comprehensive Medical Coverage

Dental Coverage

Vision Coverage

Matching 401K

Flexible Work Environment

Volunteer Days

12 Paid Holidays

Qualifications

• 3+ years of experience in programmatic advertising, digital advertising, marketing.
• Familiar with the programmatic ecosystem and audience targeting strategies.

Responsibilities

• Develop compelling responses for brand and agency partners.
• Collaborate with Sales and Activation teams to create partnership proposals.

Skills

Programmatic Advertising

Digital Advertising

Marketing

Creative Skills

Project Management

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Jira

Trello

Monday

Job description

Programmatic Audience Strategist (NY Hybrid)

• Full-time
• Employee Status: Regular
• Role Type: Hybrid
• Job Posting - Salary Range: $55,448 - $96,109
• Department: Marketing and Communications
• Flexible Time Off: 15 Days
• Schedule: Full Time
• Shift: Day Shift

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

About Audigent, a part of Experian:

As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products. These solutions use artificial intelligence and machine learning to package and improve consumer-safe data with premium inventory supply at scale, delivering value and performance for the world's largest brands and global media agencies across 100,000+ campaigns each month.

You will report to the Senior Data Strategy Director. This is a hybrid position, you will work from the Audigent office in New York, NY 3 days per week.

What You Will Do:

• Work with teams to develop compelling responses for brand and agency partners promptly, collaborating internally for agreement, and assembling in concise presentations.
• Collaborate with Sales, Curation / Trading, and Activation teams to create partnership proposals that demonstrate an understanding of the partner's goals while complementing Audigent's brand and product suite.

3+ years of experience in programmatic advertising, digital advertising, marketing.

Familiar with the programmatic ecosystem with a working knowledge of audience and targeting strategies across all channels.

Written and creative skills required to build tailored proposals for top agencies and clients.

Advanced skills using Adobe Creative Suite, general design and storytelling skills.

Creative mind needed for brainstorming compelling solutions that connect our offerings to any brand or partner.

Understanding of digital media, latest platforms, social media, pop culture, trends, and technologies.

Interest and knowledge about multiple passion points (music, sports, news, talk, and podcasts).

Experience with project management tools like Jira, Trello, Monday.

Bachelor's Degree

Our benefits include a great compensation package and bonus plan, comprehensive medical, dental, vision coverage, matching 401K, flexible work environment (remote, hybrid, or in-office), and flexible time off including volunteer days, vacation, sick leave, and 12 paid holidays.

At Experian, we celebrate diversity and prioritize our people. Our culture emphasizes DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, and recognition. We are proud to be recognized as a Great Place To Work in 24 countries, among other accolades. Learn more about why at Experian Life or our Careers Site.

Experian is an Equal Opportunity and Affirmative Action employer. We value diversity and inclusion, and everyone is encouraged to bring their whole self to work. If accommodations are needed, please let us know early.