Programmatic Advertising Analyst — Healthcare Growth

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group is seeking an Analyst, Programmatic to join our data-driven healthcare marketing team. You will implement and optimize programmatic campaigns across platforms, monitor performance, and translate data into actionable recommendations for clients and internal stakeholders.

The ideal candidate has 2+ years in programmatic advertising, experience with DSPs/DMPs, and strong analytical and communication skills. Healthcare industry experience is a plus.

Qualifications

• 2+ years of experience in programmatic advertising or digital media.
• Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations.
• Trade Desk experience is preferred.
• Excellent communication and collaboration skills.
• Healthcare industry experience is preferred but not required.

Responsibilities

• Execute and optimize programmatic advertising campaigns across various platforms and monitor performance.
• Analyze campaign data and generate reports with actionable insights.
• Collaborate with cross-functional teams to develop and implement strategies aligned with client goals.
• Serve as a point of contact for clients and provide recommendations to improve performance.
• Stay current with programmatic technologies and industry developments.

Skills

Programmatic experience

Analytical skills

Communication

Tools

DSPs/DMPs

Trade Desk

Job description

CMI Media Group is seeking an Analyst, Programmatic to join our data-driven healthcare marketing team. You will implement and optimize programmatic campaigns across platforms, monitor performance, and translate data into actionable recommendations for clients and internal stakeholders.

The ideal candidate has 2+ years in programmatic advertising, experience with DSPs/DMPs, and strong analytical and communication skills. Healthcare industry experience is a plus.