Programmatic Ad Sales Leader

Duolingo; New York (NY); On-site; USD 152,000 - 228,000; Full time

Job summary

Duolingo is hiring for an Ad Sales Lead, Programmatic to build a deal-led book of business with agency holding companies, independent agencies, and premium buyers. You will own buy-side relationships for mobile app inventory and craft premium, always-on deals that buyers pay a premium for.

Reporting into the Head of Ad Sales, you will lead packaging, pricing narratives, and post‑campaign proofs, aligning native formats and first‑party signals with brand and performance outcomes.

Qualifications

• 8+ years in digital advertising with programmatic sell-side experience.
• Proven PMP/PG selling and trading-desk engagement.
• Experience selling premium mobile or consumer app inventory via programmatic channels.
• Strong understanding of ad tech and mobile ecosystems, including DSP/SSP workflows, verification/measurement.
• Excellent communication and presentation skills for technical and non-technical audiences.

Responsibilities

• Own programmatic revenue target and build a predictable pipeline across agency holding-company programmatic and investment teams, trading desks, independent agencies, and premium programmatic buyers.
• Lead packaging of native formats and first-party signals into always-on and custom deals; negotiate annual and upfront commitments.
• Be the go-to person for holdco programmatic teams on mobile app inventory; drive joint business planning and preferred supply paths.
• Develop the programmatic value proposition and measurement story with pricing narratives and post-campaign proof.
• Collaborate with Ad Ops on deal setup, targeting, floors, pacing, and troubleshooting to ensure deliverability.

Skills

Programmatic selling

Publishers/platform/app sales

Quota attainment

PMP/PG selling

Communication skills

Tools

DSP/SSP knowledge

Job description

Duolingo is hiring for an Ad Sales Lead, Programmatic to build a deal-led book of business with agency holding companies, independent agencies, and premium buyers. You will own buy-side relationships for mobile app inventory and craft premium, always-on deals that buyers pay a premium for.

Reporting into the Head of Ad Sales, you will lead packaging, pricing narratives, and post‑campaign proofs, aligning native formats and first‑party signals with brand and performance outcomes.