Programmatic Ad Ops Leader - Campaign Excellence & Data

PatientPoint®; New York (NY); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Hybrid work options

401K plan

Competitive benefits

Job summary

PatientPoint’s Programmatic Operations Manager is a crucial role focused on managing and optimizing programmatic advertising initiatives. This role involves working with internal teams and external partners to ensure the successful execution of programmatic campaigns to maximize revenue.

The ideal candidate will possess strong analytical skills, platform expertise, and a proactive approach to performance management and troubleshooting.

Qualifications

• 5+ years of AdOps experience with PMP and Direct deal management.
• Hands-on experience setting up and managing programmatic deals directly within SSPs and DSPs.
• Possess a strong understanding of programmatic, targeting, and AdTech platforms and technologies.
• Experience working at large scale, premium publisher
• Experience with DOOH or extreme curiosity to learn fast
• Strong analytical skills for campaign optimization and performance analysis. Proven ability to analyze data sets and effectively communicate findings.
• Proficient with major SSPs and ad servers.

Responsibilities

• Manage Programmatic Deal Operations: Oversee the entire programmatic deal workflow, from set-up, execution, reporting, and optimizations.
• Campaign Management: Monitor campaigns across various programmatic platforms to ensure accurate delivery and performance against KPIs.
• Data Analysis & Reporting: Regularly review and analyze campaign performance data within dashboards to deliver actionable insights.
• Partner Management: Build and maintain relationships with AdTech Platforms, notably SSPs and key stakeholders and disseminating internal communications to staff and volunteers.

Skills

AdOps experience

Programmatic deal management

Data analysis

Stakeholder communication

Campaign optimization

Tools

SSPs

DSPs

Ad servers

AdTech platforms

Job description

PatientPoint’s Programmatic Operations Manager is a crucial role focused on managing and optimizing programmatic advertising initiatives. This role involves working with internal teams and external partners to ensure the successful execution of programmatic campaigns to maximize revenue.

The ideal candidate will possess strong analytical skills, platform expertise, and a proactive approach to performance management and troubleshooting.