Programmatic Account Manager - HoldCo

Samba; New York (NY); On-site; USD 102,000 - 114,000; Full time

Benefits offered by this job

Health insurance

Wellness offerings

Life and disability insurance

Retirement savings plan

Paid holidays and PTO

Job summary

Samba is seeking a strategist to manage and grow relationships with HoldCos and their operating agencies, ensuring maximum value from Samba's audience targeting and measurement solutions. You will collaborate with Sales on account plans, drive renewals, and identify upsell opportunities to strengthen client satisfaction and long-term partnerships.

You will oversee activation across DSPs/SSPs/DMPs, support the full activation lifecycle, and educate teams on Samba audiences while coordinating with

Qualifications

• Experience managing major HoldCo relationships in advertising/marketing tech.
• Strong understanding of programmatic activation and measurement.
• Ability to drive account growth through renewals and upsell.
• Experience working with Sales to develop strategic account plans.

Responsibilities

• Own HoldCo Accounts: manage a portfolio of holding company partners and their agencies, building relationships with programmatic, trading, strategy, and analytics stakeholders.
• Grow the Accounts: partner with Sales on renewals, upsell opportunities, and business reviews on adoption, delivery, and performance insights.
• Activate Audiences: ensure Samba audience and contextual data are activated across DSPs, SSPs, DMPs, and social platforms, overseeing setup and delivery.
• Support the Lifecycle: guide agency partners through planning, audience building, activation, and quality assurance.
• Educate and Troubleshoot: provide platform education, troubleshoot delivery or integration issues with technical teams.
• Partner on Pre-Sale: assist with pre-sale planning and platform demos, aligning agency and brand goals with Samba’s solutions." ,"Close the Feedback Loop: relay insights between HoldCo relationships and Product, Measurement, Revenue Operations, and Finance.

Skills

Relationship management

Agency partnerships

Strategic account planning

Cross-functional collaboration

Audience activation

Job description

Samba connects the advertising industry. Today, a trillion dollars of media flows through platforms that don’t talk to each other, and each one measures its own results. We built the independent alternative: consented first-party data and AI that give the world’s biggest advertisers, publishers, and platforms one clear view across all of it.

The next era of advertising will run on AI agents, and those agents will need data they can trust. We’re building that foundation, and the agents that act on it. Join us and help build what the industry runs on.

About the Role

You manage and grow relationships with major agency holding companies (HoldCos) and their operating agencies, making sure these partners get maximum value from Samba's audience targeting and measurement solutions. You work closely with Sales on key HoldCo accounts, drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement, directly shaping agency satisfaction, retention, and account growth.

What You'll Do

• Own HoldCo Accounts: Own account management for a portfolio of holding company partners, including WPP, Omnicom, Publicis, Dentsu, and Havas, and their operating agencies, building relationships with programmatic, trading, strategy, and analytics stakeholders.
• Grow the Accounts: Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities, and lead business reviews on adoption, delivery, performance insights, and expansion.
• Activate Audiences: Ensure agency teams activate Samba audience and contextual data across major demand‑side platforms (DSPs), supply‑side platforms (SSPs), data management platforms (DMPs), and social platforms, and oversee segment setup and delivery.
• Support the Lifecycle: Support agency partners through the full activation lifecycle (planning, audience building, activation, and quality assurance) without directly managing or optimizing campaigns.
• Educate and Troubleshoot: Provide platform education and training on requesting, building, and deploying Samba audiences, and troubleshoot delivery or integration issues with technical teams to resolve activation challenges quickly.
• Partner on Pre‑Sale: Partner with Sales on pre‑sale planning and platform demos, aligning agency and brand goals with Samba's solutions, and represent Samba's audience products with subject‑matter expertise and a consultative, agency‑first approach.
• Close the Feedback Loop: Serve as a feedback loop between HoldCo relationships and Product, Measurement, Revenue Operations, and Finance to improve ease of activation and audience performance for complex, multi‑agency account structures.

What You Bring

• Curious: always learning and staying current on programmatic trends, agency operating models, and connected TV innovation within holding companies.
• Proactive: you anticipate agency needs and identify opportunities to add value across HoldCo teams and clients.
• Collaborative: you thrive in cross‑functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas.
• Live within 50 miles of a Samba office.

Compensation

$102,000 - $114,000 a year

Samba expects to offer On‑Tarrget Earnings (OTE) of $102,000 - $114,000 per year for roles to be performed in New York; OTE comprises base salary plus target variable compensation, and actual earnings will depend on various factors, including but not limited to, location, experience, performance, and attainment against targets. OTE is one component of Samba's total compensation package for employees. Other rewards may include long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.

Samba is an equal opportunity employer.

Your personal information

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