Programmatic Account Executive

Socotra, Inc.; New York (NY); Hybrid; USD 98,000 - 122,500; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) with company match

Paid time off (per role)

Job summary

Lyft is hiring an Account Executive to expand Lyft Media’s audience solutions across agency and holding company accounts. You will prospect, pitch, and close data licensing and off-platform activation deals, building relationships with investment and planning desks at major holdcos and driving quarterly revenue growth.

You will translate Lyft's first‑party mobility data into briefs and activation strategies, collaborate with product and data partnerships, and maintain pipeline hygiene in

Qualifications

• 3–5 years of digital media or data sales experience.
• Track record of closing and growing agency business.
• Experience with programmatic and agency holdco accounts.

Responsibilities

• Own a book of agency and holdco accounts — prospect, pitch, negotiate, and close data licensing and off-platform activation deals.
• Build relationships across investment, planning, data strategy, and programmatic trading desks at major holdcos.
• Hit and exceed quarterly revenue targets.
• Translate Lyft's data into briefs that win RFPs — audience segments, geo/movement signals, and measurement use cases.
• Partner with teams to ensure activation, attribution, and renewal.
• Maintain accurate pipeline hygiene in Salesforce and forecast with discipline.

Skills

Digital media sales

Programmatic

Agency holdco accounts

Relationship building

Sales negotiating

Forecasting pipeline

Tools

DV360

TTD

Yahoo DSP

LiveRamp

Habu

AWS

IDFA/MAID targeting

MMM

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Media is extending the value of Lyft's first‑party rider data beyond our owned‑and‑operated surfaces. Through our Audience Solutions business, agencies and brands activate Lyft audiences across the open web, CTV, social, and DSPs — powered by one of the most distinctive mobility datasets in the US. We're hiring an Account Executive to grow this business across agency and holding company accounts.

Responsibilities:

• Own a book of agency and holdco accounts — prospect, pitch, negotiate, and close data licensing and off‑platform audience activation deals (Lyft audiences syndicated to DSPs, SSPs, and partner platforms — not Lyft‑owned inventory)
• Build relationships across investment, planning, data strategy, and programmatic trading desks at major holdcos (GroupM, Omnicom Media Group, Publicis Media, IPG, Dentsu, Horizon, Stagwell, etc.)
• Hit and exceed quarterly revenue targets
• Translate Lyft's first‑party mobility data into briefs that win RFPs — audience segments, geo/movement signals, and measurement use cases
• Partner with Account Management, Data Partnerships, and Product to ensure clean activation, attribution, and renewal
• Maintain accurate pipeline hygiene in Salesforce and forecast with discipline

Experience:

• 3–5 years of digital media or data sales experience, with meaningful exposure to programmatic (PMP, PG, open exchange) and/or agency holdco accounts
• Track record of closing and growing agency business
• Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal‑code targeting, MMM and incrementality conversations
• Strong written and verbal communication; can build a deck and run a meeting
• Hungry, organized, and coachable
• Preferred:
  
  • Direct experience selling audience data, data licensing, or off‑platform activation (ex‑LiveRamp, Foursquare, Kochava, Experian, TransUnion, Acxiom, or similar)
  • Existing relationships at holdco trading desks and data strategy teams

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in‑office to foster a collaborative work environment and company culture. This role will be in‑office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in‑office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.