Program Manager, Membership

NAFSA: Association of International Educators; Washington (District of Columbia); On-site; USD 65,000 - 90,000; Full time

Job summary

NAFSA: Association of International Educators seeks a Program Manager to help execute membership servicing, marketing, engagement and retention programs, and to support the NAFSA Career Center and brand pavilion at the annual conference.

The role requires coordinating with the Membership and Marketing teams, managing member communications, assisting with social media campaigns, and ensuring smooth operations across iMIS-based processes while advancing NAFSA’s strategic objectives.

Responsibilities

• Assist with membership renewal, retention and re-engagement campaigns.
• Serve as primary member contact for inquiries and provide knowledge of member benefits and events.
• Support NAFSA Careers site and @NAFSAjobs Twitter to drive traffic and engagement.
• Coordinate with Marketing to design and edit membership marketing campaigns (print, email, social media).
• Manage logistics for internal meetings and market research sessions.

Job description

POSITION SUMMARY

Reporting to the Director, Membership and Career Center, the Program Manager helps to execute and assist with membership servicing, marketing, engagement, and retention programs, a major program pillar of NAFSA. Additionally, the Program Manager supports the NAFSA Career Center and brand pavilion at the annual conference.

ESSENTIAL FUNCTIONS

Membership Services (65%)

• Contribute to NAFSA’s membership retention and reinstatement long-term strategy.
• Work collaboratively with the Membership and Marketing team to implement tactical campaigns aimed at membership renewal, retention, and re-engagement.
• Help design and manage contact strategies with members and responses.
• Document membership procedures working directly with the director of membership, NAFSA Technology Solutions team, and NAFSA Accounting.
• Support documentation for the NAFSA front desk and coordination with the extended member contact team.
• Serve as the primary member/client contact for membership questions and inquiries. This requires a comprehensive understanding of member benefits, NAFSA professional development offerings and events, internal processes and procedures related to memberships transactions, NAFSA’s association management system (iMIS), and NAFSA’s method of allocating and tracking special offer vouchers. Help design, edit, and implement membership marketing campaigns (via print, email, social media, website and other media) in coordination with marketing team.
• Service membership accounts for set up, modifications, billing, quality control, and special requests.
• Work with Marketing team to assist with social media content to promote NAFSA’s membership value proposition.

Career Center (15%)

• Assist with NAFSA’s year-round NAFSA Careers site and @NAFSAjobs Twitter.
• Work with director of membership to continuously develop fresh marketing approaches/packages that encourage incremental growth for NAFSA Careers.
• Assist with social media content to encourage traffic to the NAFSA Careers Site.
• Support NAFSA Career Advisers and Advisees.
• Manage Member Spotlight as a valued Career Center feature through candidate selection, content development, production, and promotion
• Assist the director of membership to grow NAFSA’s Career Center into a year-round core member resource through relevant content, programing, and revenue-generating opportunities.

General Administrative Support (10%)

• Follow competitive marketing and membership trends and spotlight potential opportunities and innovations worthy of NAFSA consideration.
• Manage logistics for internal and external meetings, including project team meetings, focus groups and other market research meetings.

Perform other duties as assigned to support fulfillment of NAFSA’s strategic objectives and goals (10%)