Program Manager - Marketing Technology and Operations

Highmark Health; Meadville (Crawford County); On-site; USD 78,900 - 147,500; Full time

Benefits offered by this job

Travel opportunities

Professional development

Job summary

A leading healthcare organization is seeking a Program Manager to oversee marketing technology and operations. The role involves managing complex marketing programs, aligning them with corporate strategy, and ensuring operational excellence. Candidates should have at least 7 years of project management experience, preferably in healthcare marketing. The position offers a competitive salary range of $78,900 to $147,500 and requires collaboration with various internal teams. Travel is required for this position.

Qualifications

• Minimum 7–10 years of experience in project management or delivering business solutions using information technology.
• Experience in healthcare marketing and marketing technology platforms preferred.
• PMP or Certification in Project Management is preferred.

Responsibilities

• Direct and manage marketing programs within the marketing strategy portfolio.
• Establish governance frameworks for campaign intake and prioritization.
• Collaborate with Martech and Analytics teams for workflow and performance reporting.

Skills

Project management

Change management

Healthcare marketing

Marketing technology platforms

Education

Bachelor’s degree in Business Administration or Technology Management

MBA or Master’s Degree in Technology Management

Tools

Adobe Workfront

Analytics platforms

Job description

Program Manager - Marketing Technology and Operations

Join to apply for the Program Manager - Marketing Technology and Operations role at Highmark Health.

General Overview

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. It ensures alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

Essential Responsibilities

• Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio.
• Establish governance frameworks for campaign intake, prioritization, and resource allocation.
• Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed.
• Define and maintain governance structures for marketing program management, including decision‑making protocols, reporting cadence, and risk escalation processes.
• Ensure all marketing initiatives align with corporate strategy and CMO priorities.
• Develop standardized marketing strategy templates and dashboards for KPI reporting.
• Proactively identify and address potential barriers to change adoption within marketing initiatives.
• Develop and execute change‑management plans to ensure smooth transitions for new processes, technologies, and strategic directions.
• Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting.
• Drive adoption of marketing dashboards and attribution models to measure program impact.
• Identify and track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.
• Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.
• Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.
• Partner with internal stakeholders to develop messaging for marketing initiatives.
• Develop and deploy customer engagement and satisfaction metrics tied to marketing programs.

Education

Minimum: High School Diploma / GED.

Preferred: Bachelor’s degree in Business Administration or Technology Management‑related area of study; MBA or Master’s Degree in Technology Management‑related area of study.

Experience

Minimum: 7–10 years of work experience in project management or delivering business solutions using information technology.

Preferred: Experience in healthcare marketing, marketing technology platforms, and strategy development.

Licenses/Certifications

Preferred: PMP or Certification in Project Management.

Scope of Responsibility

This role does not supervise or manage other employees.

Work Environment

Travel required: Yes.

Disclaimer

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement

This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

Legal & Security Responsibilities

Employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. All employees must comply with the Health Insurance Portability Accountability Act of 1996 (HIPAA), privacy policies and procedures, and company data security guidelines. Employees are also required to comply with the company’s Code of Business Conduct and all applicable laws.

Salary Range

$78,900.00 – $147,500.00 (Base pay determined by various factors; range does not reflect geographic differential.)

EEO Statement

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

Accessibility

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