Marketing Manager, AWS Agentic AI Developer Tools

Amazon Web Services (AWS); Seattle (WA); On-site; USD 82,700 - 141,100; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

AWS is seeking a Marketing Manager for AI Developer Tools to own and execute developer-focused marketing programs. You will create developer-centric content and campaigns across owned, earned, and paid channels, translating AI concepts into clear narratives for technical audiences.

Collaborate with product, developer relations, demand generation, events, and field teams to deliver integrated programs that drive measurable business results.

Qualifications

• 4+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies.
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision‑maker audiences.
• Analyze and synthesize market data from multiple sources to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case.

Skills

Marketing experience

Data-driven decision making

Campaign execution

Content development

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs.

Description

Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs.
As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer‑centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross‑functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.
The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools. They combine strong marketing fundamentals (channel strategy, content development, campaign execution, performance measurement) with genuine curiosity about AI and software development. They are comfortable operating in ambiguity, moving quickly, and iterating based on data. A track record of creating content and programs that resonate with technical audiences is essential.

A day in the life

• Partner with product management and GTM teams to develop product and portfolio-level strategies
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision‑maker audiences
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

About The Team

About AWS

Diverse Experiences

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.

Work/Life Balance

We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, East Palo Alto - 88,700.00 - 155,200.00 USD annually

USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

Company

- Amazon Web Services, Inc.