Program Manager, Marketing Delivery

First Citizens; Raleigh (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

First Citizens Bank is seeking a Program Manager, Marketing Delivery in a hybrid role located in Charlotte or Raleigh, NC. You will drive planning, orchestration and execution of cross-channel marketing programs, aligning strategy with execution teams and key stakeholders.

You will balance rigor with agility, optimize resources, and lead continuous improvement across multiple initiatives with a strong operational mindset.

Qualifications

• Bachelor's Degree and 8 years of experience in Project management or Program management
• OR
• High School Diploma or GED and 12 years of experience in Project management or Program management
• Preferred: 8+ years managing marketing programs
• Familiar with project management & collaboration tools
• Ability to influence stakeholders across functions and geographies without direct authority

Responsibilities

• Lead integrated marketing strategy & planning across COEs, translating objectives into coordinated channel plans
• Orchestrate end-to-end execution of marketing programs with strategy leads and execution teams
• Drive cross-functional alignment and proactive stakeholder communication throughout the program lifecycle
• Identify risks, dependencies and bottlenecks; implement mitigation plans
• Monitor program performance and drive continuous improvement from learnings

Skills

Stakeholder influence

Cross-functional collaboration

Program management

Education

Bachelor's Degree and 8 years of experience in Project management or Program management

High School Diploma or GED and 12 years of experience in Project management or Program management

Tools

Project management tools

Job description

Overview

This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC.

We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross-channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact.

The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility—driving clarity, accountability, and momentum across multiple concurrent initiatives.

Responsibilities

Integrated Marketing Strategy & Planning

• Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR to develop and operationalize integrated marketing plans
• Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
• Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources

Program Orchestration & Execution

• Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
• Establish and continuously improve standardized processes for activating marketing programs both internally and externally

Cross-Functional Leadership & Stakeholder Alignment

• Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
• Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables

Risk Management & Operational Excellence

• Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track

Performance Optimization & Continuous Improvement

• Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
• Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution

Qualifications

Bachelor's Degree and 8 years of experience in Project management or Program management

OR

High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred Qualifications:

• Minmum of 8 years of experience managing marketing programs
• Agency and/or financial services experience preferred
• Familiarity with project management and collaboration tools
• Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.