Program Manager, Marketing Delivery

First Citizens Bank; Raleigh (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

First Citizens Bank is seeking a highly organized Program Manager, Marketing Delivery for a hybrid role based in Charlotte or Raleigh, NC. You will lead planning, orchestration, and execution of cross‑channel marketing programs, aligning marketing strategy with channel teams and execution partners to maximize impact.

You will balance rigor with agility, drive stakeholder alignment, manage priorities, and optimize resources across multiple initiatives, using data to drive performance improvements

Qualifications

• Bachelor's Degree with 8+ years in project/program management.
• Experience managing cross-channel marketing programs.
• Strong stakeholder alignment and communication skills.

Responsibilities

• Develop and operationalize integrated marketing plans across COEs.
• Translate objectives into coordinated channel plans.
• Orchestrate end-to-end marketing programs with strategy and execution teams.
• Standardize processes for activating programs internally and externally.
• Provide proactive risk management and issue mitigation.
• Monitor performance and drive continuous improvement.

Education

Bachelor's Degree and 8 years of experience in Project management or Program management

High School Diploma or GED and 12 years of experience in Project management or Program management

Job description

Overview

This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC. We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross‑channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact. The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility—driving clarity, accountability, and momentum across multiple concurrent initiatives.

Responsibilities

Integrated Marketing Strategy & Planning

• Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR—to develop and operationalize integrated marketing plans
• Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
• Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources

Program Orchestration & Execution

• Orchestrate end‑to‑end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
• Establish and continuously improve standardized processes for activating marketing programs both internally and externally

Cross‑Functional Leadership & Stakeholder Alignment

• Drive cross‑functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
• Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables

Risk Management & Operational Excellence

• Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track

Performance Optimization & Continuous Improvement

• Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
• Champion a culture of continuous improvement by leveraging insights and post‑program learnings to refine future execution

Qualifications

• Bachelor's Degree and 8 years of experience in Project management or Program management
• OR
• High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred Qualifications

• Minimum of 8 years of experience managing marketing programs
• Agency and/or financial services experience preferred
• Familiarity with project management and collaboration tools
• Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Benefits

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.