Program Manager, AI Marketing

PVH (Tommy Hilfiger/Calvin Klein); United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Drata is seeking an AI Marketing Manager to lead the implementation and scaling of AI-powered workflows across the Revenue Marketing organization. This hands-on role requires you to identify where AI can reduce manual work, design and prototype solutions, and drive adoption across teams.

You will measure impact with KPIs and work with Security, Legal, and IT to ensure compliant, brand-safe AI use; strong collaboration with GTM systems is essential.

Qualifications

• 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS.
• Hands-on AI and automation experience in a live GTM environment within the last 18 months.

Responsibilities

• Identify and prioritize AI opportunities to reduce manual work and accelerate campaigns.
• Design, build, and ship end-to-end workflows and prototypes using AI tools.
• Drive adoption through training, enablement, and clear SOPs; lead cross-team change management.
• Measure KPIs (hours saved, cycle-time reduction, pipeline impact) and optimize continuously.
• Govern AI use with Security, Legal, IT for compliance and brand safety.

Skills

Marketing operations experience

AI/automation experience

Python proficiency

Tools

Claude API

OpenAI API

Make

Zapier

n8n

Job description

Job Summary

Drata is hiring an AI Marketing Manager to lead the implementation and scaling of AI-powered workflows across our Revenue Marketing organization. This is a hands‑on builder role: you will identify where AI can eliminate manual work and increase campaign velocity, design and prototype the solutions yourself, drive adoption across teams, and measure the results.

Responsibilities

• Identify and prioritize AI opportunities – Audit Revenue Marketing workflows to surface high‑impact areas where AI and automation can reduce manual work such as campaign builds, asset routing, email personalization, quality assurance, and reporting. Build a roadmap of initiatives with clear business cases and success criteria.
• Design, build, and ship – Design end‑to‑end workflows from intake to execution to reporting. Prototype agents and automations using LLM frameworks and low‑code platforms, validate them with real users, and own the transition into ongoing operations.
• Drive adoption and enablement – Run training sessions, office hours, and one‑to‑one enablement so non‑technical marketers can confidently use the solutions you build. Document everything – playbooks, SOPs, change logs – so solutions scale beyond you. Lead change management across teams with varying levels of AI familiarity.
• Measure and optimize – Define KPIs for every initiative – hours saved, cycle‑time reduction, campaign velocity, error rate, incremental pipeline – and report on them regularly. Partner with Data and RevOps to instrument tracking and surface performance insights.
• Govern responsibly – Work with Security, Legal, and IT to ensure AI use across marketing is compliant, brand‑safe, and aligned with data privacy requirements.

Qualifications

• 4‑6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).
• Hands‑on AI and automation experience: you have designed, built, and deployed AI‑powered workflows or agents in a live GTM environment within the last 18 months. Solutions must have run in production, been used by real teams, and produced measurable results.
• Technical proficiency: comfortable working independently with LLM frameworks (e.g., Claude API, OpenAI), low‑code platforms (e.g., Make, Zapier, n8n), prompt design, and integrating AI tools into existing marketing stacks without requiring engineering support to prototype.
• Sufficient Python proficiency to adapt and extend AI solutions as needed.