Program Manager, AI Marketing

Drata; San Francisco (CA); On-site; USD 148,500 - 183,400; Full time

Job summary

Drata is hiring an AI Marketing Manager to lead the implementation and scaling of AI-powered workflows across our Revenue Marketing organization. This hands-on role requires designing, prototyping, and deploying automated solutions, driving adoption, and measuring impact with cross‑functional partners.

You will collaborate with Demand Gen, Field Marketing, Customer Marketing, Marketing Ops, RevOps, and Data to turn high-friction processes into scalable AI systems.

Qualifications

• 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).
• Hands-on AI and automation experience: designed, built, and deployed AI-powered workflows in production with measurable results.
• Technical proficiency: comfortable with LLM frameworks, low-code platforms, prompt design, and integrating AI tools into marketing stacks; some Python knowledge.
• Deep MAP and CRM fluency: experience with Marketo/HubSpot and Salesforce or equivalent.
• Proven change management: ability to drive adoption across teams with varying AI familiarity.
• Strong communication: translate technical concepts for executives and practitioners.
• Program management: scoping, prioritizing, and delivering cross-functional initiatives.

Responsibilities

• Identify and prioritize AI opportunities; audit Revenue Marketing workflows and build a roadmap with business cases.
• Design, build, and ship end-to-end workflows; prototype agents and automations; transition to ongoing ops.
• Drive adoption and enablement; run trainings and document playbooks, SOPs, and change logs.
• Measure KPIs (hours saved, cycle time, velocity, pipeline) and surface insights with Data/RevOps.
• Govern responsibly with Security, Legal, and IT for compliant AI usage.

Skills

4–6 years

Hands-on AI

Technical proficiency

MAP CRM fluency

Change management

Strong communication

Program management

Tools

LLM frameworks

low-code platforms

Python proficiency

Job description

Our Mission & Values:

At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

• Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

• Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

• Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in‑office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy.

If you thrive when you’re empowered, energized, and working with smart, mission‑driven people, you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award‑winning, mission‑driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper‑growth journey, from $0 to $100M ARR in just four years

• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

• Experience the Impact: See why we are consistently recognized on Fortune’s Best Workplaces lists.

• Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news.

Job Summary

Drata is hiring an AI Marketing Manager to lead the implementation and scaling of AI‑powered workflows across our Revenue Marketing organization. This is a hands‑on builder role: you'll identify where AI can eliminate manual work and increase campaign velocity, design and prototype the solutions yourself, drive adoption across teams, and measure the results.

You’ll partner closely with Demand Gen, Field Marketing, Customer Marketing, Marketing Ops, RevOps, and Data to turn high‑friction workflows into scalable, AI‑powered systems.

What you’ll do

• Identify and prioritize AI opportunities Audit Revenue Marketing workflows to surface high‑impact areas where AI and automation can reduce manual work — campaign builds, asset routing, email personalization, QA, reporting — and build a roadmap of initiatives with clear business cases and success criteria.

• Design, build, and ship Design end‑to‑end workflows from intake to execution to reporting. Prototype agents and automations using LLM frameworks and low‑code platforms, validate them with real users, and own the transition into ongoing operations.

• Drive adoption and enablement Run training sessions, office hours, and 1:1 enablement so non‑technical marketers can confidently use what you build. Document everything — playbooks, SOPs, change logs — so solutions scale beyond you. Lead change management across teams with varying levels of AI familiarity.

• Measure and optimize Define KPIs for every initiative — hours saved, cycle‑time reduction, campaign velocity, error rate, incremental pipeline — and report on them regularly. Partner with Data and RevOps to instrument tracking and surface performance insights.

• Govern responsibly Work with Security, Legal, and IT to ensure AI use across marketing is compliant, brand‑safe, and aligned with data privacy requirements.

What you’ll bring

• 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).

• Hands‑on AI and automation experience: You have designed, built, and deployed AI‑powered workflows or agents in a live GTM environment within the last 18 months. This means solutions that ran in production, were used by real teams, and produced measurable results. Project or prototype experience alone does not meet this requirement.

• Technical proficiency: You are comfortable working independently with LLM frameworks (e.g., Claude API, OpenAI), low‑code platforms (e.g., Make, Zapier, n8n), prompt design, and integrating AI tools into existing marketing stacks — without requiring engineering support to prototype. You have sufficient Python proficiency to read, modify, and debug scripts, API calls, and data transformations; you don't need to write production code from scratch, but you are not blocked by code.

• Deep MAP and CRM fluency: You have worked inside a marketing automation platform (Marketo, HubSpot, or equivalent) and CRM (Salesforce preferred) at a level where you understand data flows, routing logic, and integration dependencies.

• Proven change management: You have successfully enabled non‑technical stakeholders to adopt new tools or workflows. You can speak to specific situations where you drove adoption across teams with different learning curves and levels of resistance.

• Strong communication: You can translate complex technical concepts into clear, outcome‑oriented language for both executive and practitioner audiences. You can also translate vague marketing pain points into precise workflow specifications.

• Program management: You have a track record of scoping, prioritizing, and delivering complex cross‑functional initiatives with clear milestones, owners, and outcomes.

Preferred Qualifications

• Experience with agentic orchestration platforms or AI‑native marketing tools

• Direct experience running campaigns across email, paid, events, and web

• Background in cybersecurity, GRC, or adjacent enterprise B2B categories

• Experience in a high‑growth SaaS environment where AI and automation were central to GTM execution

How we support you

At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well‑being, accelerate your growth, and keep your work‑life balance thriving.

Explore how we invest in your Life at Drata.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.

• Health & Wellness: Up to 100% employer‑paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.

• Financial Well‑being: A comprehensive suite of financial benefits, including a 401(k) plan, company‑paid life and disability insurance, tax‑advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family‑building benefits and dedicated leave specialists who help guide you through the entire process.

• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.

• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $148,500 - $183,400.

A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.