Principal Product Marketing Manager

Drata; San Francisco (CA); On-site; USD 171,000 - 264,000; Full time

Benefits offered by this job

Stock equity

Comprehensive health coverage

401(k) plan

Generous vacation policy

Professional development stipends

Job summary

Drata is seeking a Principal Product Marketing Manager to spearhead the marketing of products and capabilities. This senior role involves supporting end-to-end GTM planning across various departments and ensuring high-quality execution for product launches.

The ideal candidate will bring over 8 years of product marketing experience, demonstrating a proven track record in B2B SaaS environments. Responsibilities include aligning teams, managing communication, and crafting launch assets to drive adoption and success.

Qualifications

• 8+ years in product marketing, GTM strategy, launch management, or closely related B2B SaaS role.
• Proven track record executing complex product launches across multiple teams and functions.
• Strong project management instincts.

Responsibilities

• Support and drive end-to-end GTM planning and execution for major launches.
• Act as product marketing leader across key departments.
• Build and maintain launch plans and timelines.

Skills

Product marketing

GTM strategy

Communication skills

Project management

Cybersecurity knowledge

Job description

Our Mission & Values

At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer‑Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

• Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.
• Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.
• Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

If you thrive when you’re empowered, energized, and working with smart, mission‑driven people, you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award‑winning, mission‑driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper‑growth journey, from $0 to $100M ARR in just four years.
• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.
• Experience the Impact: See why we are consistently recognized on Fortune’s Best Workplaces lists.
• Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news.

Job Summary

We're looking for a Principal Product Marketing Manager to help drive how Drata brings products and capabilities to market. Drata's platform spans compliance automation, enterprise GRC, TPRM, trust center, and AI governance—a growing portfolio that requires coordinated, high‑quality GTM execution across every launch.

This is a senior role, no direct reports, high autonomy, and high impact. You'll support and contribute to end‑to‑end GTM planning and execution, keeping Product, Marketing, Sales, CS, and leadership aligned. You'll help run the NPI process, contribute to the GTM communications cadence, and produce the launch assets that enable the field to sell and customers to succeed. If you do your best work as the person who connects all the dots and gets things across the finish line, this is the role.

What You'll Do

Launch Execution & GTM Planning

• Support and drive end‑to‑end GTM planning and execution for major launches, strategic feature releases, and cross‑functional initiatives across Drata's product portfolio.
• Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work.
• Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when.
• Translate product plans and launch milestones into clear internal narratives, executive updates, and field‑facing communication.

NPI Process & Operational Rigor

• Help run and improve the NPI process and related launch frameworks, templates, and governance on a day‑to‑day basis.
• Support tiering and readiness requirements across launch types—from net‑new products to iterative feature updates.
• Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout.
• Build and maintain templates, task structures, and documentation that improve consistency and speed over time.

GTM Communications & Executive Visibility

• Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives.
• Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels.
• Surface launch risks, dependencies, and decisions early so leaders can act with confidence.

Content, Assets & Field Enablement

• Produce the core internal and external assets required for launches—messaging, decks, one‑pagers, launch briefs, enablement materials, and executive‑ready content.
• Maintain high‑quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications.
• Ensure assets are accurate, on‑brand, and aligned to the latest product scope and audience needs.

Cross‑Functional Influence & Continuous Improvement

• Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality.
• Move between strategy, execution, and communication without losing momentum.
• Contribute to building a more repeatable, scalable launch discipline across the PMM team.

What You'll Bring

• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role.
• Proven track record executing complex product launches across multiple teams and functions.
• Strong ability to build structure in ambiguous environments and turn process into execution.
• Excellent written and verbal communication skills—especially for executive audiences and cross‑functional stakeholders.
• Experience building messaging, launch content, and field‑facing assets that support adoption and revenue outcomes.
• Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously.
• Comfortable operating at both strategic and highly hands‑on levels.
• Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred.

What Success Looks Like

• Major launches are better planned, better communicated, and better adopted across the business.
• GTM teams have clarity on what is launching, when, why it matters, and how to talk about it.
• Leadership has consistent visibility into launch status, risks, and next steps.
• The NPI process is running smoothly, with fewer surprises and faster execution.
• Core launch assets and communications are delivered with quality and speed.
• Cross‑functional teams rely on you as the person who helps make launches happen.

How We Support You

At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well‑being, accelerate your growth, and keep your work‑life balance thriving.

Explore how we invest in your Life at Drata.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer‑paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well‑being: A comprehensive suite of financial benefits, including a 401(k) plan, company‑paid life and disability insurance, tax‑advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family‑building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

Compensation

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US‑based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area.

• Tier 1: $213,800 - $264,000
• Tier 2: $192,400 - $237,700
• Tier 3: $171,000 - $211,200

You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation—include a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.