Program Director, CRM Transformation

The Christian Broadcasting Network; Virginia Beach (VA); Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Healthcare benefits

Competitive salary

Professional development opportunities

Job summary

An established industry player is seeking a Program Director to spearhead a significant CRM conversion project. This role is pivotal in transitioning to a streamlined platform that enhances donor experiences and supports a digital-first approach. The successful candidate will leverage their expertise in CRM systems, program management, and digital engagement to drive organizational change. If you are passionate about making a meaningful impact in a nonprofit environment and possess the skills to lead cross-functional teams, this opportunity is perfect for you.

Qualifications

• Proven success in leading CRM migrations in media or nonprofit settings.
• Deep knowledge of CRM platforms and contact-centric models.

Responsibilities

• Lead strategic planning and execution of a CRM conversion project.
• Collaborate with various teams to enhance viewer interaction and fundraising.

Skills

CRM Migration

CRM Platforms Knowledge

Integration Skills

Program Management

Technical Knowledge

Change Management

Digital Audience Engagement

Communication Skills

Problem Solving

Flexibility

Tools

Salesforce

Microsoft Dynamics

Job description

Development Integration (Remote U.S. based)

The Christian Broadcasting Network (CBN) is seeking a highly competent Program Director to play a pivotal role in leading the strategic planning, execution, and management of a large, multi-functional CRM conversion project. The project will transition CBN from a complex, legacy system to a more streamlined, scalable platform that meets evolving needs for fundraising and exceptional donor experiences. This migration is a critical component of CBN’s ongoing shift from a traditional broadcast TV media model to a multi-channel, integrated platform model.

This role will focus on transitioning to a contact-centric data model and integrating the CRM with digital audience engagement and donor servicing platforms to enhance viewer interaction, fundraising, and ministry outreach. Collaborating with IT, marketing, fundraising, operations, and ministry teams, as well as external vendors, the Program Director will ensure the CRM supports CBN’s mission as a Christian media and humanitarian relief organization in a digital-first landscape.

The successful candidate will have the following qualifications:

• Experience: Proven success leading CRM migrations and integrations as part of a digital transformation, ideally in media or nonprofit settings.
• CRM Expertise: Deep knowledge of CRM platforms (e.g., Salesforce, Microsoft Dynamics, etc.) and expertise in transitioning to contact-centric models.
• Integration Skills: Proficiency in integrating CRM systems with digital audience platforms (e.g., marketing, content systems) and donor servicing tools (e.g., fundraising, customer service).
• Program Management: Ability to oversee a focused program with clear timelines, budgets, and cross-functional collaboration.
• Technical Knowledge: Background in technology strategy, systems integration, data management, and project management.
• Change Management: Experience driving staff adoption of new CRM systems through training and support.
• Digital Focus: Understanding of digital audience engagement and donor servicing in a digital-first environment.
• Ministry Context: Familiarity with Christian media and humanitarian relief operations (e.g., donor relations, outreach) is a plus.
• Communication: Strong oral and written communication skills. Skill in communicating technical details to diverse stakeholders with the ability to collaborate effectively and keep multiple teams on task and on time.
• Problem Solving: Aptitude for resolving data and integration challenges efficiently.
• Flexibility: Ability to work well under pressure and consistently meet deadlines.
• Self-Motivated: Ability to take ownership and maintain strong time-management and organizational skills.

CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full-time positions. If you meet the listed qualifications and are in agreement with CBN’s mission and purpose, please click apply or visit our CBN Job Board at www.cbn.com for application and benefit information.

We are unable to give full consideration to resumes without applications.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Broadcast Media Production and Distribution