Program Associate II - Marketing & Engagement Coordinator

Detroit Public Schools Community District; Detroit (MI); On-site; USD 51,000 - 81,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Detroit Public Schools Community District seeks a Program Associate II - Marketing & Engagement Coordinator to develop, coordinate, and execute marketing strategies and events that boost brand visibility and engage audiences. The role requires creativity, organization, and strategic thinking to ensure successful campaigns, events, and school-based branding that align with DPSCD's priorities.

The position is site-based at the Central Office in Detroit, MI, with standard hours and occasional

Qualifications

• Bachelor's degree in Communications, Public Relations, or related field; or three (3) years of experience in communications, marketing, journalism, public relations, content development/writing, television/video production, social media management, knowledge of current technology, and traditional and digital processes to distribute communications, promotions, and advertisements.
• Strong written and verbal communication skills.
• Proficiency in digital and print promotional strategies.
• Ability to work collaboratively with a team.

Responsibilities

• Plan, develop, and implement marketing campaigns across digital, print, and social media platforms.
• Assist and lead the coordination and execution of events, including community programs, conferences, celebrations, and promotional activities.
• Manage marketing tickets for completion across schools and district marketing support.
• Support vendor partnerships, sponsorship opportunities, and event logistics to help ensure successful delivery.
• Collaborate with internal departments to align marketing messages and event initiatives with organizational priorities and branding guidelines.
• Assist in managing marketing budgets, monitoring expenditures, and analyzing campaign effectiveness.
• Help create and oversee the production of marketing materials, including flyers, videos, and social media content.
• Support promotional strategies to drive participation, engagement, and awareness of key initiatives.
• Track key performance indicators (KPIs) for campaigns and events, providing reports and insights to leadership.
• Provides school-based marketing support including research, analysis, consulting, and planning regarding school programs that align with the district's strategic plan, and key Superintendent and School Board initiatives.
• Contributes to the development of school-based branding and messaging strategies to increase awareness of key initiatives to parents, students, the general community and district employees.
• Supports the production, coordination, and promotion of school board meetings, community meetings, and off-site school-based events. Availability beyond traditional workday hours may be required.
• Performs other duties as assigned.

Skills

Strong written and verbal comms

Digital and print promotion

Team collaboration

Education

Bachelor's degree in Communications/PR or related field; or 3 years of related experience

Job description

Job Title

Position Title: Program Associate II - Marketing & Engagement Coordinator

Location: DPSCD Central Office, 3011 West Grand Boulevard, Detroit, MI 48202

Salary: $50,903 - $81,351

Reports to: Deputy Executive Director of Marketing

Bargaining Unit: OSAS

Benefits Eligible: Yes

Telecommuting Eligibility: Site based. Not eligible for telecommuting

Position Summary

The Marketing and Engagement Coordinator supports the development, coordination, and execution of marketing strategies and events that enhance brand visibility, engage target audiences, and support organizational goals. This role requires a high level of creativity, organization, and strategic thinking to help ensure successful campaign and event outcomes.

Minimum Qualifications

• Bachelor's degree from an accredited college or university in Communications, Public Relations, or a related field; or three (3) years of experience in communications, marketing, journalism, public relations, content development/writing, television/video production, social media management, knowledge of current technology, and traditional and digital processes to distribute communications, promotions, and advertisements.
• Strong written and verbal communication skills.
• Proficiency in digital and print promotional strategies.
• Ability to work collaboratively with a team.

Essential Functions

• Support the planning, development, and implementation of comprehensive marketing campaigns across digital, print, and social media platforms.
• Assist and lead the coordination and execution of events, including community programs, conferences, celebrations, and promotional activities.
• Manage marketing tickets for completion across schools and district marketing support.
• Support vendor partnerships, sponsorship opportunities, and event logistics to help ensure successful delivery.
• Collaborate with internal departments to align marketing messages and event initiatives with organizational priorities and branding guidelines.
• Assist in managing marketing budgets, monitoring expenditures, and analyzing campaign effectiveness.
• Help create and oversee the production of marketing materials, including flyers, videos, and social media content.
• Support promotional strategies to drive participation, engagement, and awareness of key initiatives.
• Track key performance indicators (KPIs) for campaigns and events, providing reports and insights to leadership.
• Provides school-based marketing support including research, analysis, consulting, and planning regarding school programs that align with the district's strategic plan, and key Superintendent and School Board initiatives.
• Contributes to the development of school-based branding and messaging strategies to increase awareness of key initiatives to parents, students, the general community and district employees.
• Supports the production, coordination, and promotion of school board meetings, community meetings, and off-site school-based events. Availability beyond traditional workday hours may be required.
• Performs other duties as assigned.

Security Clearance

Internal Applicants

If you are a current Detroit Public Schools Community District employee, you do not have to submit to a new security clearance, unless your new role requires a different type of criminal background check.

External Applicants

In alignment with Michigan law, if you are hired to fill a position, you will be required to submit to a Detroit Public Schools Community District criminal background check. Information regarding required background checks will be shared at point of hire.

DPSCD does not discriminate on the basis of race, color, national origin, sex, disability and/or religion. Contact the Civil Rights Coordinator for more information at [phone] or detroitk12.org/compliance.