Professional Sales Representative

La-Z-Boy; Wisconsin; On-site; USD 45,000 - 65,000; Full time

Job summary

La‑Z‑Boy is hiring in Wisconsin to join our store team as a sales associate and design program specialist. You will help customers select furniture, accessories and services while applying the La‑Z‑Boy selling process to deliver a standout shopping experience.

Training pay starts at $15 per hour for 2–6 weeks, with anticipated annual earnings of $45,000–$65,000+ including base, bonus and commissions. The role emphasizes customer service, design consultations and ongoing relationship building.

Qualifications

• Experience in retail furniture sales or strong customer service background.
• Ability to present design options and discuss product features with customers.
• Familiarity with selling processes and upsell techniques.

Responsibilities

• Sell furniture, accessories and services while meeting store goals.
• Promote the Design program and assist the Designer to hit sales targets.
• Follow the La‑Z‑Boy selling process to create a positive customer experience.
• Develop sales skills including approach, discovery, presentations and closing.
• Support promotions, marketing initiatives, and product knowledge.
• Maintain knowledge of product lines and features.

Skills

Customer service

Sales skills

Interior design awareness

Communication

Product knowledge

Relationship building

Closing techniques

Team collaboration

Tools

Podium

Job description

Job Description

Job Description

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Summary:

Join our dynamic team and embark on a rewarding career where your ambition drives your success.

Competitive earnings potential: includes an hourly base wage plus UNCAPPED commissions on all Sales.

Responsible for creating sales utilizing exceptional customer service and knowledge of the La‑Z‑Boy selling process, products and services. Strive to create long‑term customer relationships that will lead to increased sales and profitability. Develop awareness of interior design through practical experience, observation and interaction with a La‑Z‑Boy Designer.

Training Pay: $15 per hour for 2-6 weeks (no commissions; base rate varies by location)

Average Annual Earning Potential After Training: $45,000 - $65,000+ (inclusive of base, bonus, and commission)

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

• Contribute to store sales goals by selling furniture, accessories and services offered by La‑Z‑Boy
• Promote the Design program & assist the Designer to achieve established Design program sales goals
• Consistently execute the La‑Z‑Boy selling process and strive to provide a favorable experience to all customers.
• Develop and utilize sales skills and principals including approach, rapport building, needs discovery, customized portfolio presentations, answering objections, closing, follow‑up, after sale service and continuing contact with all previous and potential customers
• Maximize store promotions, marketing initiatives, and grassroots programs
• Maintain strong knowledge of the features and benefits of existing and new product lines

Design Program

• Schedule professional home consultations to present customized room designs, including sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a professional installation service.
• Execute and champion the Design process following the established company guidelines
• Responsible for supporting design related functions in the store

Customer Focus

• Provide the highest level of customer service to all current and future customers
• Ensure that each La‑Z‑Boy customer has an informative and positive experience by using good customer service skills and knowledge of products, while following the company selling process
• Effectively use Podium to ensure customer satisfaction and future follow‑up
• Make sound business decisions to deliver customer satisfaction and promote team environment
• Provide support by being responsive to incoming phone calls and emails
• Assist in handling customer issues and/or complaints. Provide appropriate solutions and alternatives to the customer to achieve a satisfied experience

People

• Maintain a positive working relationship with all store employees
• Assist to train, coach and develop new peers on La‑Z‑Boy product knowledge and selling process/skills to achieve store sales goals
• Help promote and champion a culture of sales and service

Operational Excellence

• Assist with maintenance of the overall visual appearance of store, this includes but is not limited to maintaining floor and/or showroom displays, tagging products and accessories, maintaining accessory catalogs and design center fabrics, supporting floor moves, and maintaining general store cleanliness
• Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries
• Responsible for accurately completing daily On‑Point system logs
• Show a sense of urgency, enthusiasm and excitement with the store team and customers
• Maintain adequate knowledge of company standards, product knowledge and internal processes and systems
• Consistently schedule deliveries with customers
• Responsible for opening and closing of the st