Production Manager, Web/Mobile

1010 Genentech USA, Inc.; South San Francisco (CA); Hybrid; USD 113,000 - 211,000; Full time

Job summary

Genentech, a member of the Roche group, is seeking a Production Manager, Web/Mobile to lead the digital experiences across marketing and medical landscapes. You will partner with vendors and cross-functional teams to optimize omnichannel journeys that serve patients, caregivers, and healthcare professionals.

We seek strengths in campaign operations, omnichannel execution, and SEO/analytics, with a focus on compliant, high-quality production. This hybrid role is based in South San Francisco.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, communications, or related field.
• 5+ years in campaign operations, omnichannel execution, or related fields.

Responsibilities

• Drive end-to-end web and mobile app delivery to ensure high-quality experiences in partnership with vendors and cross-functional teams.
• Operationalize, produce, and optimize CEP campaigns aligned with standards.
• Lead activation of channel and campaign optimization decisions using data insights.
• Oversee enterprise SEO strategies, URL architecture, redirects and migrations to enhance organic visibility.
• Ensure compliance with data privacy frameworks and healthcare regulations across all platforms.
• Mentor production managers and managed service teams to elevate delivery standards.

Skills

Campaign operations

Omnichannel execution

Project management

Communication skills

Vendor management

Data privacy compliance

SEO & analytics

Marketing automation

Cross-functional collaboration

Leadership

Education

Bachelor’s degree or equivalent

Tools

OneTrust

CRM

Workflow systems

Marketing automation tools

SEO tools

Job description

Production Manager, Web/Mobile

Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

The Opportunity

As the Production Manager, Web/Mobile within our Digital Experience organization, you will lead the strategic execution and continuous optimization of web and mobile experiences across Genentech’s marketing and medical landscapes. You will drive enterprise digital initiatives, translating omnichannel engagement strategies into customer journeys that serve patients, caregivers, and healthcare professionals.

In this role, you will:

• Drive end-to-end web and mobile app delivery to ensure high-quality, high-satisfaction patient and customer experiences in close partnership with managed service vendors and cross-functional teams.
• Operationalize, produce, and optimize campaign and above-campaign execution plans (CEP) in alignment with experience, design, and technical standards.
• Lead activation of channel and campaign optimization decisions, leveraging data insights to enhance digital reach, channel effectiveness, and user engagement.
• Oversee and implement enterprise SEO strategies, website URL architecture, domain structures, and redirect/migration plans to optimize organic visibility and user navigation.
• Ensure strict executional compliance with data privacy frameworks, cookie management (OneTrust), and healthcare regulatory requirements across all web and mobile platforms.
• Mentor and provide operational guidance to production managers and managed service teams, elevating delivery standards and production workflows.
• Partner with Digital Operations and Business Product Owners to pilot emerging digital initiatives, refine web documentation, and drive operational efficiencies across platforms.

Who you are

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
• 5 years in campaign operations, marketing production, or omnichannel execution, with a proven track record of delivering high-quality business outcomes on time.

Preferred

• Significant experience managing end-to-end omnichannel or multichannel program/campaign execution, including the integration of digital and offline channels.
• Advanced project management skills with a strong ability to lead operational delivery and ensure optimal resource utilization.
• Exceptional communication and collaboration skills to effectively align cross-functional teams and enterprise stakeholders.
• Demonstrated success in managing vendor relationships and ensuring compliance with SLAs and regulatory standards.
• Proven ability to work independently and take calculated risks to fail fast, iterate, and improve.
• Strong leadership abilities, with experience in coaching and inspiring team members (direct or indirect).
• Experience in healthcare, pharmaceutical, or other regulated industries, with a strong understanding of compliance and regulatory frameworks in campaign management.
• Proven experience activating above-campaign initiatives into channel experiences and managing product or campaign optimization pilots.
• Expertise in managing automated production and publishing processes, with proficiency in workflow and publishing systems.
• Familiarity with omnichannel systems and tools such as workflow, campaign automation, CRM, etc.
• Advanced proficiency with marketing automation tools and analytics platforms, with a focus on data-driven decision-making.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Experience with SEO and web analytics platforms.
• Experience with web platform technologies
• Experience with web platform technologies including web content personalization.

Location

This role is based in South San Francisco and offers a hybrid schedule working 3 days per week on campus. A remote work option will be considered for US candidates who live outside of the Bay Area. No relocation benefits are available for this posting.

Salary

The expected salary range for this position based on the primary location of South San Francisco is $113,400 - $210,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Who We Are

Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life‑threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. The next step is yours.