Product Strategy & Marketing Director

Thinkipa; Duluth (GA); Híbrido; USD 180.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous paid time off

Comprehensive healthcare coverage

401(k) with company match

Employee Stock Purchase Plan

Tuition reimbursement

Paid parental leave

Descripción de la vacante

IPA seeks a Director of Product Management & Marketing to lead the strategy and execution of its product portfolio and go-to-market engine. This senior role partners with Engineering, Sales, Service, and Executive Leadership to drive roadmaps and market impact.

You will translate customer insights into market-winning strategy, develop personas and KPIs, and own GTM positioning while shaping cross-functional collaboration.

Responsabilidades

• Define and own the product roadmap, aligning it with company strategy, customer needs, and market opportunity.
• Partner with Engineering, Sales, Service, and Executive Leadership to ensure products are built with purpose and launched with impact.
• Act as a key voice in annual planning, budgeting, and resource allocation.
• Develop a nuanced understanding of the healthcare provider landscape to sharpen product strategy.
• Build detailed customer personas and an end-to-end customer journey framework grounded in research.
• Lead ongoing competitive analysis to identify gaps, trends, and growth segments.
• Lead full product lifecycle from discovery through launch and iteration.
• Champion a prioritization framework balancing near-term revenue with long-term vision.
• Define and track key product KPIs for executive leadership.
• Develop and execute GTM strategies for new products and feature releases.
• Craft positioning, messaging, and value propositions that differentiate IPA.
• Oversee sales enablement materials and product collateral.
• Identify and participate in strategic industry events and tradeshows.
• Hire, mentor, and develop a high-performing product and marketing team.
• Foster a culture of experimentation, accountability, and continuous improvement.

Descripción del empleo

IPA seeks a Director of Product Management & Marketing to lead the strategy and execution of its product portfolio and go-to-market engine. This senior role partners with Engineering, Sales, Service, and Executive Leadership to drive roadmaps and market impact.

You will translate customer insights into market-winning strategy, develop personas and KPIs, and own GTM positioning while shaping cross-functional collaboration.