Product Strategy & Lifecycle Specialist

CMC Rescue, Inc.; Goleta (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

CMC Rescue, Inc. is seeking a Product Specialist to become a subject matter expert and translate knowledge into effective product lifecycle management. You will work with engineering, marketing, sales, and operations to define specifications, pricing, and profitability for current and new products.

The role emphasizes market analysis, product positioning, and collaboration across departments to ensure successful launches and ongoing product viability in a competitive environment.

Qualifications

• Bachelor’s degree in business, marketing, or engineering is required.
• Minimum of 3 years’ experience in marketing and successfully leading the product management function desired.
• Experience in rescue or work at height equipment desired.

Responsibilities

• Conducts product market and sales analysis to understand market performance and provides recommendations for development, positioning, and pricing opportunities.
• Creates and presents a business case for new product development projects to justify resources.
• Defines product specifications for new products and improvements.
• Determines product positioning and pricing within the existing product line and competitive landscape.
• Collaborates with engineering to ensure new product specs are executed in development.

Skills

Market analysis

Pricing strategy

Cross-functional collaboration

Analytical thinking

Product lifecycle management

Education

Bachelor's degree in business, marketing, or engineering

Job description

CMC Rescue, Inc. is seeking a Product Specialist to become a subject matter expert and translate knowledge into effective product lifecycle management. You will work with engineering, marketing, sales, and operations to define specifications, pricing, and profitability for current and new products.

The role emphasizes market analysis, product positioning, and collaboration across departments to ensure successful launches and ongoing product viability in a competitive environment.