Product Strategy & Development Lead — Fan Merch

HYBE AMERICAS; Santa Monica (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company 401(k) match up to 5%

Flexible paid time off

Life insurance

Wellhub membership that gives you a gf

Excellent parental leave policies

Job summary

HYBE AMERICAS, based in Los Angeles with a Santa Monica hybrid role, seeks an Associate Manager, Product Strategy & Development to lead fan-first merchandising initiatives. You will translate creative concepts into commercially viable products, collaborate with teams across the US and HQ in Korea, and oversee development from concept to distribution while managing IP guidelines and brand integrity.

You’ll build line plans, coordinate photoshoots, and ensure data accuracy across platforms;

Qualifications

• 5+ years of experience within fashion, music, entertainment, or fandom driven consumer products.
• Translate creative concepts into commercially viable merchandise.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom) is required.
• Bilingual proficiency in Korean and English is required.
• Deep understanding of K-pop fandom culture and sentiment, and its role in merchandise demand.
• Highly organized with strong project management and cross-functional collaboration skills.

Responsibilities

• Oversee the entire product development process, from ideation to production and distribution, ensuring alignment with artists’ identity, IP guidelines, and US business growth.
• Lead ideation sessions and concept development for each project, working closely with internal teams and HQ in Korea.
• Prepare creative briefs and spec references for designers and vendors, and oversee photoshoots to ensure accurate visual representation of merchandise.
• Build product line plans that balance hero items, price point variety, category diversity, and production feasibility.
• Monitor sample and production schedules, ensuring on-time delivery and compliance with import/export regulations.
• Create and manage sales assets, including product descriptions, spec sheets, and merch decks.
• Ensure product data accuracy across platforms (SKUs, pricing, materials, sizing) and uphold brand/IP consistency.
• Support sales forecasting, revenue planning, and ERP-based order processing (SAP).
• Analyze sales performance and apply insights to optimize future product and pricing strategy.

Skills

Product strategy

Adobe Creative Suite

Korean language

English language

Project management

Tools

SAP

Job description

HYBE AMERICAS, based in Los Angeles with a Santa Monica hybrid role, seeks an Associate Manager, Product Strategy & Development to lead fan-first merchandising initiatives. You will translate creative concepts into commercially viable products, collaborate with teams across the US and HQ in Korea, and oversee development from concept to distribution while managing IP guidelines and brand integrity.

You’ll build line plans, coordinate photoshoots, and ensure data accuracy across platforms;