Product Strategist, Consultant - Self Funded & Buy-Ups

Blue Shield of CA; Springfield Meadows (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Blue Shield of CA is seeking a Product Strategist to translate market insights and client needs into actionable strategies for self-funded and buy-up lines of business. You will support roadmaps, competitive analysis, and strategic recommendations to drive growth, retention and profitability.

The role reports to the Director of Self Funded & Buy-Ups and emphasizes leadership, analytical rigor, and cross-functional collaboration in a hybrid in-office setting.

Qualifications

• Requires a bachelor's degree or HS diploma with 4 years of relevant experience; MBA/MPH strongly preferred.
• 7+ years of product strategy, product management or related health plan roles.
• Experience in market research, competitive intelligence, and performance analysis.

Responsibilities

• Support competitive insights, roadmaps and strategic recommendations to drive growth and profitability.
• Translate market insights, objectives, and regulatory requirements into actionable product strategies.
• Collaborate with leadership to develop business cases and evaluate product performance.

Skills

Product strategy

Market research

Financial analysis

Regulatory understanding

Project management

Education

Bachelor's degree or HS Diploma + 4 years experience; MBA/MPH preferred

Tools

Pivot tables

Excel

Financial modelling

Job description

Your Role

The Product Strategy team develops & drives product strategy for the different lines of business. The Product Strategist, Consultant Self-Funded & Buy-Ups will support the self-funded line of business translating market insights, business objectives, client needs, and regulatory requirements into actionable product strategies. This role will support competitive insights, product roadmaps, and strategic recommendations that drive growth, retention, and profitability.

The Product Strategist, Consultant will report to the Director, Self Funded & Buy-Ups.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business (MBA), public health (MPH), or related field strongly preferred
• Requires at least 7 years of prior relevant experience in product strategy, product management, portfolio management, health plan products, or related fields
• Requires experience supporting product strategy, roadmap development, business case creation, and evaluation of product performance, growth opportunities, retention strategies, and profitability drivers
• Requires experience conducting market research, competitive intelligence, and financial or operational analysis
• Deep understanding of health plan products, market dynamics, and regulatory environments
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Knowledge of self-funded business is preferred
• Experience in writing technical requirements for product launch preferred
• Intermediate to advanced data analysis including use of pivot tables, charts, data tables, sensitivity analysis, financial modeling, and charting
• Effectively understand how to productize and monetize vendor capabilities to be sold and packaged for clients

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.