Product Specialist - Madison, WI

Biocomposites; Madison (WI); On-site; USD 70,000 - 95,000; Full time

Job summary

Biocomposites in the United States seeks a Product Specialist to drive compliant sales growth across core specialties including joint reconstruction, trauma, spine, and foot and ankle. You will motivate, educate, and support distributor sales representatives, conduct product trainings, and provide hands-on, in-field sales support to surgeons and hospital teams.

The role requires extensive travel to hospitals, collaboration with distributors, and ongoing education to ensure correct product use

Qualifications

• Bachelor's degree required and reside within or willing to relocate to the territory.
• 3–5 years of medical or B2B sales success with demonstrated career progression.
• Ability to present technical information and educate customers and distributors.
• Strong written and oral communication and cross-functional collaboration.

Responsibilities

• Achieve sales revenue targets by product and specialty in assigned hospitals.
• Drive adoption with surgeons and distributor teams; train and support reps.
• Travel to target hospitals and engage surgeons and peri-operative staff.
• Maintain CRM records and regularly update on market conditions and pricing.
• Provide product in-services and education to hospital staff; support new distributors.

Skills

Medical sales experience

B2B sales

Territory management

Product training

Customer engagement

Presentation skills

Written communication

Ability to travel

Education

Bachelor's degree

Tools

CRM

Concur

Job description

Job Description

Biocomposites is an international medical devices company that engineers, manufactures, and markets world leading products for use in infection management in bone and soft tissue. Based in Keele, UK, it has global operations across Europe, USA, Argentina, Canada, China, and India. Biocomposites is a world leader in the development of innovative calcium compounds and bone cements for surgical use. Its products regenerate bone and target infection risks across a variety of specialties, including musculoskeletal infection, orthopaedics, trauma, spine, foot and ankle, podiatry, and sports injuries. Biocomposites products are now used in over one million procedures per annum and sold in more than 100 countries around the world.

The role

The Biocomposites Product Specialist’s primary goal is to drive compliant sales growth of the Biocomposites' product portfolio across our core specialties of joint reconstruction, trauma, spine, and foot and ankle in priority target accounts. This will be achieved by motivating, educating and supporting the appropriate distributor sales representatives in their sales activities including product training, hospital and surgeon target selection and hands‑on, in‑field sales support. It will also include regularly travelling to target hospitals to engage with surgeons, peri‑operative teams and hospital staff directly to promote correct product use and adoption. The position reports directly to the Region Sales Director.

Responsibilities

• Achieve sales revenue targets by product and specialty in assigned territory hospitals.
• Drive adoption in existing accounts and new users in hospitals within assigned territory. This will be achieved by directly selling to targeted surgeons as well as educating, supporting and selling through local distribution teams.
• Exhibit confidence in product knowledge and science to handle competitive threats.
• Leverage data and local insight to prioritize local territory needs and activities.
• Utilize business planning tools, data and information to effectively work the territory while achieving goals through set quarterly MBOs.
• Enhance relationships with key stakeholders within distributor network to influence resource allocation and prioritize focus on Biocomposites’ products.
• Ensure all distributor sales representatives sell compliantly and use our approved product messaging.
• Provide continuous training and education to all distributor sales representatives in all territory vertical markets.
• Identify and engage new distribution partners in our key vertical markets.
• Regularly update distributor network on market conditions, challenges, product innovations, competition and pricing, as directed by Region Sales leader.
• Provide surgeon product feedback and identify surgeon challenges and opportunities to inform new product development.
• Demonstrate O.R. and product competency to assist surgeons and peri‑operative team with technical guidance.
• Routinely assist distribution with product expertise and support during sales calls.
• Provide product in‑services and continuing education seminars to hospital staff.
• Cultivate relationships with key surgeons, residents, fellows and KOL's, within geography.
• Support local customer dinner meetings and scientific exchanges.
• Support Region Sales Director in business planning.
• Achieve quarterly territory Objectives as directed by Region Sales leader.
• Clinician and Distributor continuing education via sales trainings, current medical journals and clinical papers.
• Timely and accurate expense reporting by way of Concur.
• Routinely update customer contact records, opportunities, and activities in CRM.
• Effectively manage credentialing requirements.
• Ability to travel and conduct overnight stays within the geography, as needed.
• Ability to travel to US headquarters in Wilmington, NC for business meetings, as needed.

Essential skills Required

• 3-5 years of documented medical or B2B sales success grounded in sales process training.
• Documented sales success and career progression
• Demonstration of competency in presenting technical information.
• Ability to work with highly diverse groups.
• Ability to present and educate provided materials.
• Strong written and oral communication skills.
• Documented ability to influence decision makers.
• Medical Device Industry experience preferred but not required.
• Basic knowledge of human anatomy preferred but not required.
• An understanding of Hospital Operating Room policy and procedures preferred but not required.
• Highly organized with exceptional follow up.
• Computer skills, CRM skills, ability to utilize technology to aid in Territory Management.

Mandatory Qualifications

• Bachelor's degree.
• Resides within or willing to relocate to the geographical territory.
• Valid driver's license and reliable vehicle.
• Background check and drug screening required.

What do we offer?

Competitive salary and benefits! With us, you will receive a competitive salary package and benefits.

We grow talent.

At Biocomposites we create opportunities to thrive and grow.

One Biocomposites - team spirit & engagement.

Our culture is important and we strive to create engaged and inclusive global teams that encourage colleagues to share their diverse perspectives and opinions.

Who do we look for?

People Who Are Passionate About What We Do.

People who are open minded to evolving the way we work.

People who can work together to transform outcomes and change lives.