Product Specialist LV Soft Starters

WEG Electric Corp; Duluth (GA); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Product Specialist for Low Voltage Soft Starters to drive product success from inception to market. This dynamic role involves developing marketing strategies, creating compelling content, and collaborating with various teams to ensure product excellence. The ideal candidate will possess strong technical knowledge and communication skills, along with a creative approach to problem-solving. Join a company that values innovation and offers a supportive work environment where your contributions will directly impact the success of the product line. This is a fantastic opportunity for someone passionate about product management in the electrical industry.

Benefits

Competitive compensation

Full benefits package

Pleasant work environment

Qualifications

• Bachelor's degree in engineering, business, or marketing required.
• 1+ years of related experience preferred.

Responsibilities

• Execute product lifecycle processes including research and product launch.
• Develop marketing campaigns and training materials for product awareness.
• Collaborate with cross-functional teams to ensure product success.

Skills

Technical knowledge of Low Voltage Soft starters

Creating engaging marketing content

Marketing strategy development

Excellent communication skills

Creative thinking

Product management lifecycle

Writing and editing skills

Understanding of industry standards (UL 508/508A, NEC & NFPA)

Reading electrical drawings

Understanding of marketing trends

Education

Bachelor's Degree in electrical engineering

Bachelor's Degree in business

Bachelor's Degree in marketing

Tools

MS Office Applications (Outlook, Word, Excel, PowerPoint)

SAP

Job description

Career Opportunities with WEG Electric Corp

A great place to work.

Careers At WEG Electric Corp

Current job opportunities are posted here as they become available.

WEG Electric Corp. has a great opportunity for a Product Specialist of Low Voltage (LV) Soft Starters to join our team in Duluth, GA. This role is responsible for the overall success of an assigned basket of Low Voltage (LV) Soft starter products throughout the product lifecycle by implementing strategy and activities for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes developing promotional and marketing campaigns, training, sales enablement tools and other content to support awareness and product benefit messaging to the customer base. This position will monitor the market to ensure the correct product and inventory are in place and serve as the product expert for the assigned products.

Primary Responsibilities:

• Execute all responsibilities with the end goal of profitable growth of defined product segments.
• Execute all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
• Develop and deploy product marketing with compelling messages that go beyond product features and speak to the specific benefits to our customer base.
• Map compelling marketing content to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Maintain product marketing campaigns and outline product marketing deployment timelines.
• Participate in creation of product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
• Assess current competitor offerings and seek opportunities for differentiation.
• Analyze product requirements and develop appropriate programs to ensure they’re met.
• Serve as product expert in selection, use, and application of assigned product basket.
• Execute new product setup in SAP and monitor progress through workflow as well as interface work with headquarter team to completely release product for commercialization.
• Create all documentation and marketing collateral needed for new product launches.
• Evaluate inventory requirements regularly to align with business objectives and market environment.
• Participate in conference calls and/or customer visits, when necessary, to provide support to sales team and obtain voice-of-customer.
• Develop product training, including in-person collateral as well as online resources.
• Participate in on-boarding of new major customers, including evaluating customer forecast against inventory requirements.

Education:

Bachelor's Degree in electrical engineering, business, marketing or equivalent from a four-year college or university or equivalent in related experience.

Knowledge / training:

• Must have strong technical knowledge of Low Voltage Soft starters and their applications.
• Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats.
• Experience in the development and implementation marketing strategies.
• Excellent communication skills to interact with colleagues, cross-functional teams and third parties. Team player!
• Ability to assess business conditions and make changes to drive profitability.
• Creative thinker with a customer-centric approach.
• Experience in facilitating all elements of the product management and development lifecycle.
• Demonstrated writing and editing skills, combined with strong presentation and public speaking skills.
• Knowledge of industry standards such as UL 508/508A, NEC & NFPA is required.
• Able to read and interpret electrical drawings, symbols and nomenclature is required.
• Good understanding of OEMs, EPCs and Users of the industry assigned is required.
• Good understanding of marketing trends for the assigned product.
• Proficient in MS Office Applications (Outlook, Word, Excel and PowerPoint) is required.

Experience:

1+ years of related experience preferred.

About WEG Electric Corp.

WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more: www.weg.net

We offer a pleasant work environment, competitive compensation and full benefits package. To Apply: All candidates must submit an updated resume and complete our application in order to be considered for this position. Must be authorized to work in the United States. WEG does not offer visa sponsorship for this role.

We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.