Product Specialist

Southwire Company LLC; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k with Matching

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Paid Holidays

Long & Short-Term Disability

Tuition Reimbursement Programs

Advancement & Professional Growth

Employee Referral Program

Job summary

Southwire Company LLC is seeking a Product Marketing Specialist to coordinate marketing initiatives across key product lines. You will work cross-functionally to develop programs that maximize profitability, incorporating market insights and customer needs.

The role requires collaboration with engineering, sales, and external partners, translating market data into actionable campaigns and product improvements. Hybrid work in Largo, FL is offered with competitive benefits.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• Strong understanding of market research, customer insights, and competitive analysis.
• Experience translating insights into compelling product and marketing strategies.

Responsibilities

• Coordinates marketing initiatives to align with product line strategy.
• Develops and directs marketing programs to maximize profitability and market share.
• Collaborates with cross-functional teams to drive product development and launches.
• Analyzes product performance and market trends to inform decisions.
• Creates clear product documentation, guides, and training materials.
• Communicates product features and updates to internal and external stakeholders.

Skills

User Research

Business Acumen

Analytical Skills

Value Propositions

Forecasting

Market Research

Ideation

Education

Bachelor's Degree in Marketing, Business, or related field

Job description

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Location: Remote/Other, Remote/Other, US, Remote/Oth

Company: Southwire Company LLC

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools andjobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.We are proud to offer competitive compensation, employee benefits, tuitionreimbursement andunlimited growth opportunities. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the well-being ofthe communitiesin which we work and live.How will you power what’spossible?

Location: Largo, FL Hybrid

Job Summary

Coordinates activities tied to initiatives that align with the broader product line strategy. Involved in both strategic planning and tactical execution as needed to achieve corporate objectives. Develops and directs marketing programs for key products or product categories by using methods such as strategic marketing, pricing and promotional efforts to maximize market success. Works cross-functionally with internal and external stakeholders to promote overall profitability, serviceability and innovation across the product line.

Key Responsibilities

• Administers product-related processes, ensuring proper tracking and documentation of product information, updates, and revisions across systems.
• Analyzes somewhat complex product data to provide insights on product performance, customer satisfaction, and emerging market trends, assisting in decision‑making processes.
• Applies knowledge of product specifications, market requirements, and industry standards to support the development of new products and product improvements.
• Coordinates somewhat complex product projects, working with cross‑functional teams to ensure the timely execution of product development and delivery.
• Designs somewhat complex product documentation, including product specifications, user guides, and training materials, ensuring clarity and alignment with company standards.
• Identifies opportunities to improve product offerings, contributing to the development of strategies that address customer needs and market gaps.
• Communicates product information to internal teams and external stakeholders, ensuring all parties are informed about new products, updates, and key features.
• Completes routine administrative tasks such as managing product databases, maintaining product inventories, and supporting product‑related inquiries from sales teams.
• Evaluates product performance based on market feedback and sales data, providing recommendations for product adjustments or enhancements.
• Performs other duties as assigned
• Complies with all policies and standards

Required Education & Experience

Minimum Education Level: Bachelor's Degree Specialized Degree: Marketing, Engineering, Business, or related field Years of Experience: 2-4 years Field of Expertise: Marketing, Engineering, Business, Sales or related field

Preferred Education & Experience

Years of Experience: 5-7 Years

Spans of Control

Does this role Manage Southwire Team Members: No

Travel

Travel: None

Physical Requirements

Carrying/Lifting: 5% Weight: 45 Climbing: 5% Kneeling/Stooping: 5% Driving: 5% Standing: 5% Sitting: 70% Walking: 5%

Working Conditions

OfficeLaboratoryPlant/Warehouse FloorOther Construction Site

Equipment

Hard HatComputer/KeyboardSafety GlassesSafety ShoesSafety VestPower Tools

Action Oriented

Balances Stakeholders

Customer Focus

Nimble Learning

Plans and Aligns

Skills

User Research

Business Acumen

Analytical Skills

Value Propositions

Forecasting

Market Research

Ideation

Benefits We Offer:

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.