Product Specialist

vermeer; Pella (IA); Hybrid; USD 52,000 - 74,000; Full time

Job summary

Vermeer Corporation in Iowa is seeking a hands-on Product Specialist I to support product adoption by demonstrating equipment and gathering field insights, bridging product development with real-world application.

You will travel to dealer sites and trade shows, train customers, create materials, and collaborate across teams to ensure a smooth customer experience and measurable value. Strong presentation skills and CRM interest will help drive results.

Qualifications

• Bachelor's degree in Business, Agriculture, Engineering, or related field.
• Experience presenting to diverse audiences and training materials.
• Experience logging customer interactions and basic data tools.
• Willingness to learn CRM systems and data visualization skills.

Responsibilities

• Represent Vermeer at dealer sites, trade shows, and customer demos.
• Operate and demonstrate machinery to audiences; address questions.
• Support onboarding and training with materials and presentations.
• Track customer interactions using Excel or shared documents; learn CRM.
• Analyze customer and territory trends; learn Power BI or Tableau.
• Troubleshoot field issues with engineering and service teams.

Skills

Customer engagement

Presentations

CRM familiarity

Data analysis

Troubleshooting

Education

Bachelor's degree in Business/Engineering

Tools

Excel

CRM systems

Power BI

Tableau

Job description

Who We Are

Vermeer equips customers doing important work around the world. We are global, driven by innovation and growing. The equipment we make manages natural resources, connects people and feeds and fuels communities. We live out a caring culture, we demonstrate agility, we keep a focus on customers and are stewards of our resources. These beliefs drive our culture, determine how we treat others and steer our business.

Work Shift

1 - First Shift

Job Summary

Are you someone who thrives on hands-on problem-solving and enjoys connecting with customers to bring products to life? As a Product Specialist I, you'll play a key role in supporting product adoption and customer satisfaction by demonstrating equipment, gathering field insights, and collaborating across teams. This role helps bridge the gap between product development and real-world application, ensuring Vermeer solutions deliver value where it matters most.

What You'll Do:

1. Represent Vermeer at dealer sites, trade shows, and customer demos-managing your time effectively across these engagements to support product visibility and adoption.
2. Confidently operate and demonstrate machinery to both technical and non-technical audiences, showcasing product capabilities and addressing customer questions.
3. Support onboarding and training efforts by developing materials, delivering presentations, and coordinating with internal teams to ensure a smooth customer experience.
4. Track customer interactions using tools like Microsoft Excel or shared documents, with a willingness to learn Customer Relationship Management (CRM) systems.
5. Analyze customer and territory trends using basic data tools; show interest in learning platforms like Power BI or Tableau to support data-driven decisions.
6. Troubleshoot mechanical or performance issues in the field, applying root cause analysis and collaborating with service and engineering teams to improve product performance and customer satisfaction.

What We're Looking For:

• Bachelor's degree in Business, Agriculture, Engineering, or a related field with a minimum of 3 years of relevant experience, or an equivalent combination of education and hands-on industry experience.
• Ability to effectively manage time across dealer site visits, trade shows, customer demos, and product launch events.
• Ability to operate machinery and confidently demonstrate equipment capabilities to both technical and non-technical audiences (preferred).
• Experience logging customer interactions using tools like Excel or shared documents; willing to learn Customer Relationship Management (CRM) systems. Strong presentation skills and experience developing training materials.
• Basic proficiency in Microsoft Excel or other data tools to analyze trends and summarize customer or territory insights. Interest in learning Power BI or Tableau to support informed decision-making.
• Willingness to support customer onboarding and product adoption by delivering clear training, answering questions, and coordinating with internal teams. Help drive customer satisfaction and retention by maintaining clear communication and follow-up.
• Aptitude to quickly resolve mechanical or performance issues on equipment through hands-on troubleshooting, observation, and collaboration with service and engineering teams. Capacity to learn and apply root cause analysis, document field issues, and communicate technical feedback to support continuous improvement in product development and customer experience.

Travel:

Significant travel is expected of this position.

Work Location

HYBRID: Some of a team member's day-day work may be best done at a location other than a Vermeer campus. Discuss specific arrangements with your manager.

Equal Opportunity Employer

At Vermeer Corporation, we believe in the value of your unique identity, background, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, genetic information, disability, sexual orientation, gender identity, veteran status or any other status protected by the law. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact Team Member Solutions at [phone] or at [e-mail] .